Regulatory Roulette: Aligning Marketing Strategies with Conflicting Legal Standards

November 11, 2024

Executive Summary

Advertisers regularly face divergent guidance from key regulatory bodies like the FTC, NAD, and the courts. This session will explore critical areas where standards conflict – such as "Made in USA," "up to," green claims, puffery, and disclosure requirements – to illustrate the differences in how the FTC, NAD, and courts view claims and compliance. Through these examples and more, our panelists will equip you with insights to navigate the regulatory maze, anticipate legal challenges, and strategically balance risks across diverse advertising scenarios. Don't miss this opportunity to see around corners and align your marketing strategies with the evolving legal landscape.

Speakers:
Kristi Wolff
Partner
Davis Wright Tremaine LLP

Matt Fitzpatrick
Vice President, Associate General Counsel
The Procter & Gamble Company

Nina Freedman
Senior Counsel, Marketing, Media and IP
REI — Recreational Equipment Inc.

Selena Spritz
Senior Director and Managing Counsel, Retail and Intellectual Property Group
Walgreen Company