Event Recaps
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Transform, Grow, and Stay Competitive with AI-Powered Marketing
Event Recaps June 11, 2024Currently, there is a critical shift from using AI for mere efficiency to leveraging it as a pivotal tool for securing a competitive advantage. In this session, learn about best practices for identifying optimal use cases, establishing robust infrastructure, and championing pilot projects to drive successful AI integration.
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Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
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Introducing the ANA Influencer Pay Equity Guide
Event Recaps June 6, 2024The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Behavioral Science Secrets That Drive Direct Mail Success
Event Recaps June 4, 2024In this session, discover some of the best-performing behavioral science tactics to add to your creative strategies and executions, and gain the secrets that will drive your direct mail success.
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Driving Omni-Channel Growth in CPG Through the Use of Unified Marketing Measurement and Optimization
Event Recaps June 4, 2024In this session, Ramesh Moorthy and Dan Eggleston shared a series of success cases from McCormick highlighting how advanced analytics are implemented cross-functionally to deliver significant value through the optimization of paid/owned/earned marketing to improve the efficiency and effectiveness of their investments.
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Nationwide’s Sales and Marketing Integration Through Personalization and Data
Event Recaps June 4, 2024Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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To Add or Optimize…That Is the Question!
Event Recaps June 4, 2024In this forward-thinking session, Mar Dat founder and CEO Love Hudson-Maggio explored the critical question: “Have we fully leveraged our current MarTech stack's potential, or should we invest in new tools?"
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100% Digital TV Future Is Here: Optimizing Experiences for Viewers (+ Brands)
Event Recaps May 30, 2024In this session, hear how advertisers are navigating the 100% digital TV future by regaining control, weeding out inefficiencies, leveraging transparent insights to strengthen performance, and maximizing ROI in the process.
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Ad Net Zero Shares Emissions Best Practices and Case Studies
Event Recaps May 30, 2024A new book by Sebastian Munden and Matt Bourn includes a manifesto for anyone in marketing and advertising to adopt, putting their skills to promoting better choices, disconnecting value-creation from more stuff, accelerating economic productivity, and growing the businesses that will be central to a sustainable economy.
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Making Programmatic Work for TV
Event Recaps May 30, 2024In this session, learn about changes happening in market to automate the upfront, make more inventory biddable, and ultimately make TV work across the entire marketing funnel.
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Poking the Bear: Why Purpose Is Still the Right Strategy, and How to Do It Properly
Event Recaps May 30, 2024Nearly 50 per cent of large companies say they have experienced ESG backlash. In this session, Freya Williams and Peter Bardell shared key insights from Revolt’s Poking the Bear research and the actions brands can embrace to unite people behind their purposeful missions and avoid backlash.
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Reimaging the Client/Agency Partnership to Optimize Programmatic
Event Recaps May 30, 2024Boehringer Ingelheim and OMD have re-imagined their partnership to fully optimize the power of programmatic media as a growth multiplier. Their global media AOR model has been reinvented and the team has implemented recommendations from a recent ANA study to drive business results.
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Game On: Exploring The Future of Brands and Video Games
Event Recaps May 29, 2024Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.
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Harnessing the Power of La Cultura for Growth
Event Recaps May 29, 2024Although considered a minority segment in the U.S., Hispanics are anything but minor. U.S. brands are harnessing the power of La Cultura — the heart and soul of Hispanic identity — to achieve business growth.
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Kia's Accelerate the Good Initiatives
Event Recaps May 29, 2024In this session, speakers from Kia discussed the integration process for a comprehensive social impact program and how they are infusing DEI efforts within their marketing.
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Maximizing the Value of the Business Resource Groups
Event Recaps May 29, 2024Kaiser Permanente business resource groups (BRGs) help them foster and support an inclusive work environment and advance equity. In this session, Glenn Oyoung shared key learnings about BRGs that will make a positive impact in any organization.
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Podcasting Renaissance
Event Recaps May 29, 2024Explore the surge in Black-hosted podcasts—from personal stories to social justice discussions. How can brands collaborate with podcasters to authentically engage Black audiences.
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Unlocking Opportunities: Insights on Asian-American Media Engagement and Representation in Advertising
Event Recaps May 29, 2024In this session, Stacie de Armas and Carlos Santiago discussed Asian-American consumer trends and media engagement. They provided a dual perspective on the opportunities and challenges of engaging Asian-American audiences effectively.
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A Guide to Empathetic Marketing Operations
Event Recaps May 23, 2024During a May 2024 meeting of ANA’s Marketing Operations and Transformation Forum Committee, Kayla Silverstein shared ideas for harnessing the power of empathy in the change management efforts that are so critical to marketing operations.
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Best Practices of AI Governance
Event Recaps May 23, 2024Krista Sande-Kerback offered platform-agnostic solutions to tame the AI beast.
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