Retail Media Members-Only Conference (In-Person Only)

SETTING THE AGENDA

The goal for the day is to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. We’ll lay the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.

Brian Spencer

Marketing Director Kroger Precision Marketing

AN ANALYST’S PERSPECTIVE ON THE EVOLUTION OF RETAIL MEDIA

Retail media is evolving in very dynamic ways. We are seeing the evolution of new products like shoppable video, higher adoption of programmatic buying models, shifts in decision-making and budget ownership on the brand side, and, more broadly, the proliferation of commerce media networks in emerging industries like travel, hospitality, dining, and financial services.This session will explore the latest trends in retail and commerce media, and how to leverage emerging trends as either an operator or buyer of a media network.  

Vincent Ho

Principal Boston Consulting Group

NAVIGATING RETAIL MEDIA MEASUREMENT FOR ACCOUNTABILITY AND GROWTH

The data science that sits with retailers today can be a powerful predictive engine to grow business, including new households for brands. But retail metrics are more complex than metrics for traditional media. To identify the causal impact of advertising on sales, marketers need to interrogate the methodologies used by retail media networks. Discover how brands are applying best practices in measurement to drive clarity and results as well as steps the industry is taking to improve retail media measurement.

Jackson Bazley

EVP, Measurement for Marketers, Data & Analytics ANA

THE BRAND PERSPECTIVE ON RETAIL MEDIA

Brands continue to spend big with retail media. According to ANA research, brands view retail media as a valuable marketing tool able to drive full funnel results – from awareness to conversion. This session will bring together top experts from brands to discuss opportunities and challenges in retail media.

Emily Minardi

Senior Marketing Director Kellanova

THE FUTURE OF BRANDS & MEDIA IS ANCHORED IN RETAIL

The future of brand building and media is anchored in retail. As retailers continue to invest in their ecosystems to expand their offerings, consumers follow suit by increasingly adopting retail channels as their primary avenue for discovery through to conversion. Retail.com becomes both the new search engine and the new brand.com. For marketers this implores a dynamic shift in how and where brands show up, placing new emphasis on the total experience delivered, and the role creativity plays in winning the new consumer/retail reality.

Jacquelyn Baker

Global CEO Omnicom Commerce Group

THE RISE OF COMMERCE MEDIA

While the number of retail media networks continues to increase (reported to be as many as 200), “commerce media” is also on the rise. Commerce media broadens the scope of retail media. Companies with first-party, purchase-based data who are not retailers can engage and monetize their audiences to help advertisers target consumers effectively. This session will discuss the opportunities with commerce media and share case studies.

Aaron Gallagher

Managing Director, Head of Sales Kinective Media by United Airlines

THE FINAL WORD – FROM RETAIL MEDIA NETWORKS

We’ll close the day with a panel featuring leading retail media networks. We’ve asked participants to focus on tips to help buyers optimize their investment in retail media and will also cover topics including measurement, demonstrating ROI, and how retail media can drive awareness and consideration and not just conversion.

Brian Spencer

Marketing Director Kroger Precision Marketing

RECAP AND CLOSING REMARKS

What have we learned?  We’ll recap the ideas and best practices discussed throughout the day to help buyers optimize their investments in retail (and commerce) media.

Brian Spencer

Marketing Director Kroger Precision Marketing

AFTER EVENT NETWORKING

Stick around to continue the conversation and learning.