Event Recaps
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Event Recaps June 13, 2024Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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Learn How Vanguard Institutional Marketing Is Driving Business
Event Recaps June 13, 2024As a key source of intelligence and insights, Vanguard's marketing team has become a strategic sales enabler.
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LinkedIn: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Event Recaps June 13, 2024Lisha Perez from LinkedIn's B2B Institute revealed insights from the B2B Institute's latest exploration on the topic, including a framework for helping marketers advocate for bigger budgets.
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Northwestern Mutual’s B2B2C Business Model
Event Recaps June 13, 2024During a session at the 2024 ANA Masters of Marketing Conference, Northwestern Mutual CMO Lynn Teo described how her organization supports the parallel marketing needs posed by supporting financial advisors and their clients.
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Six Tips for Marketers from Lou Aversano, Chief Brand and Marketing Officer at The Cigna Group
Event Recaps June 13, 2024During a session at the ANA’s 2024 Masters of B2B Marketing Conference, Lou Aversano shared his perspective on six topics of critical importance to marketers.
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps June 13, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. Using real-world examples, Ignite 360 CEO Rob Volpe demystified empathy and cleared up the misconceptions which can lead to mistakes in marketing strategy and messaging.
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These Brand Value Insights Will Help B2B Marketers Ask for More Budget
Event Recaps June 13, 2024Representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.
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Xerox’s Journey of Brand Transformation
Event Recaps June 13, 2024Xerox’s Deena Piquion gave an in-depth look at the first campaign Xerox ran in a quest to update its brand, covering messaging, execution, and how she continued to gain the trust of the C-suite and the company at large throughout the process.
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ANA 2024 Marketing Accountability Study: Addressing the Snowflake Problem
Event Recaps June 12, 2024How do we address the “snowflake” problem that every senior marketing role appears to be uniquely defined? Speaker in this session focused on this issue and shared the findings from the latest research by the ANA Business Marketing Practice.
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Data-Driven Strategies for Nonprofit Success
Event Recaps June 12, 2024Memorial Sloan Kettering Cancer Center described some of the ways it is facing the common challenges that beset nonprofits in their efforts to fundraise effectively.
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How This Nonprofit Foundation Is Harnessing Data and Tech for Greater Good
Event Recaps June 12, 2024Christy DeSantis, chief marketing and communications officer at Crohn’s & Colitis Foundation, shared two real-world case studies on how her organization is leveraging data insights to create powerful content experiences.
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The Digital Trust Equation: Non-Profits, PSAs, and Public Perception
Event Recaps June 12, 2024In this session, learn how PSAs and digital can work together to build public trust and community connection around crucial causes.
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Unlocking Bravery in Today’s Youth to Take on the Challenges of Tomorrow
Event Recaps June 12, 2024In this session, Today, I’m Brave’s founder David Angelo shared what it takes to build a nonprofit from the ground up, with equal parts strategic insights, qualitative data and limitless passion, dedication and vision for a better, braver tomorrow.
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Using Data to Move Your Nonprofit to an Audience-First Mindset
Event Recaps June 12, 2024Bart Lillie, VP of strategic engagement at RKD Group, and Thea Zunick, director of community giving at The Jed Foundation, discussed how nonprofits can leverage data to create audience-first experiences and improve their businesses.
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The Search Marketer’s AI
Event Recaps June 11, 2024The integration of AI into search and search advertising represents a significant shift, offering both opportunities and challenges for brands. In this session, Motivity founder Kevin Ryan discussed search and its economic model companion, search advertising.
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Transform, Grow, and Stay Competitive with AI-Powered Marketing
Event Recaps June 11, 2024Currently, there is a critical shift from using AI for mere efficiency to leveraging it as a pivotal tool for securing a competitive advantage. In this session, learn about best practices for identifying optimal use cases, establishing robust infrastructure, and championing pilot projects to drive successful AI integration.
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Building an In-House Video Production Capability: Lessons from Northwestern Mutual
Event Recaps June 6, 2024Molly Kaye, senior director of the Creative Studio at Northwestern Mutual, shared the company's 12-year evolution from a basic creative services team to a multi-location, technologically advanced video production unit.
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Introducing the ANA Influencer Pay Equity Guide
Event Recaps June 6, 2024The Influencer Pay Equity Guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry.
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Behavioral Science Secrets That Drive Direct Mail Success
Event Recaps June 4, 2024In this session, discover some of the best-performing behavioral science tactics to add to your creative strategies and executions, and gain the secrets that will drive your direct mail success.
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Driving Omni-Channel Growth in CPG Through the Use of Unified Marketing Measurement and Optimization
Event Recaps June 4, 2024In this session, Ramesh Moorthy and Dan Eggleston shared a series of success cases from McCormick highlighting how advanced analytics are implemented cross-functionally to deliver significant value through the optimization of paid/owned/earned marketing to improve the efficiency and effectiveness of their investments.
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