Event Recaps
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Dunkin' at TwitchCon
Event Recaps July 11, 2024Prior to the national launch of their new drink — Sparkd’ Energy — Dunkin’ made a splash at TwitchCon, the preeminent convention for gamers and livestreamers. Learn how Dunkin’ showed up in an authentic way that resonated with the gaming community, while building brand love and hype for Sparkd’ Energy.
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Gay Is Ok Everyday: How Lush Supports Queer Rights
Event Recaps July 11, 2024Lush Fresh Handmade Cosmetics shared how it works with partners and nonprofit organizations to advocate for queer communities across the world.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Event Recaps July 11, 2024Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Event Recaps July 11, 2024During the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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Advancing Product Equity: Adobe’s Commitment to Inclusive Development
Event Recaps June 27, 2024Discover how Adobe's Product Equity team is transforming the way products are designed and developed to prioritize identity and inclusivity.
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Crayola Colors of the World Skin Tone Crayons
Event Recaps June 27, 2024Crayola's the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and the modeling of the foundation development process, which reproduces skin tones and under tones, the new inclusive crayon colors were uniquely developed.
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Designing for Inclusivity: Examples and Considerations
Event Recaps June 27, 2024During a session at a June 2024 ANA 1-Day Conference, attendees heard examples of inclusive design and guidance for how to pursue a similar product development path themselves from Giselle Mota, chief of product inclusion at ADP, which is a human capital management firm with a specialization in workplace technology, such as that which facilitates hiring processes and payroll execution.
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Inclusive Innovation: Leveraging Diversity and Accessibility to Minimize Bias
Event Recaps June 27, 2024Ada Lopez of Lenovo’s Product Diversity Office described her team’s role in ensuring the inclusivity of technological design.
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Marketing with Ethical AI: How Microsoft Ensures Fairness and Inclusivity
Event Recaps June 27, 2024Ray Sims, senior responsible AI manager at Microsoft, discussed ethical artificial intelligence and shared the five principles that all Microsoft products and campaigns that use AI must follow.
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Why MilkPEP Is Sponsoring Every Woman Running a Marathon in the U.S.?
Event Recaps June 27, 2024This session delved into an insightful analysis revealing that women's sports receive only 5% of total sports media investment, often with significantly lower production quality compared to men's sports. Learn how MilkPEP is challenging these norms by strategically investing in women’s marathons.
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A Picture Is Worth Infinite Words: A Preview into ANA's Data Visualization Playbook
Event Recaps June 26, 2024Visualizing data can make it easier to comprehend and digest a narrative being shared or the point to be made. In this session, learn how the marketing and data ecosystem can use data to its fullest potential, guiding decisions and strategies, by mastering data visualization.
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BNY Mellon + VSA Partners: BNY Mellon Rebrand
Event Recaps June 26, 2024As BNY Mellon continues to transform as an organization, they worked with VSA Partners to create a system that finally told the brand's full story embracing both its heritage and vision — and importantly, gave its people the tools and inspiration they need to express their vision, and write the next chapter.
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Evolving Privacy Challenges for Advertising
Event Recaps June 26, 2024This session focuses on state consumer privacy law approaches to digital advertising regulation, the draft California regulations on “behavioral advertising,” Colorado’s AI law, state consumer health data laws, and the impact these evolving requirements have on advertising.
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How to Perform Risk Assessments for Data Privacy Compliance
Event Recaps June 26, 2024A panel of lawyers and privacy consultants offered insights into the evolving landscape of U.S. data privacy legislation and provided a strategy for ensuring compliance.
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Notes on Arbitration, Cybersecurity, and "Made in the U.S.A." Labeling
Event Recaps June 26, 2024During a session at an ANA 1-Day Conference, a panel of legal experts offered guidance on “Made in the U.S.A.” labeling, arbitration, and cybersecurity.
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Privacy Update for Child and Teen Advertising
Event Recaps June 26, 2024Julia Tama, partner at Venable LLP, Nur-ul-Haq, SVP of global privacy and kids' compliance at Paramount Global, and Sheena Thomas, managing counsel, privacy at Adobe Systems discussed the latest enforcement actions, regulatory developments, and state laws that impact advertising to children and teens.
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The Legal Implications of Sports Marketing
Event Recaps June 26, 2024A panel of industry experts discussed why the marketing industry loves sporting events so much and how to clear any potential legal hurdles.
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Key Insights from "Cost of the Pitch II"
Event Recaps June 25, 2024A trio of representatives from the ANA, the 4A’s, and Advertiser Perceptions discussed key findings from The Cost of the Pitch II, a research report focused on improving client-agency relationships.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Event Recaps June 14, 2024Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Harnessing the Power of the Mid-Funnel
Event Recaps June 14, 2024Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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