Event Recaps
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Is Your Martech Helping You Reach New Customers?
Event Recaps May 20, 2024Acxiom’s head of consulting Jess Simpson looked at the intersection of composable tech, creativity, and consent to help brands reach new audiences and acquire new customers.
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10 Tips to Grow ROI Using An ABM-Based Approach to IRL Events
Event Recaps May 16, 2024In today's data-driven landscape, B2B marketers understand the importance of maximizing ROI from in-person events. This session delved into actionable strategies rooted in ABM principles aimed at elevating event success and driving tangible business outcomes.
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How Chevron Lubricants and Quarry Leveraged ABM
Event Recaps May 16, 2024Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.
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Keeping the Credit(s) In-House
Event Recaps May 16, 2024Speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Making the Case for Creatives as Business Decision-Makers
Event Recaps May 16, 2024Navy Federal Credit Union shared five paradigm shifts that reposition creatives as valuable stakeholders in organizational decision-making.
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Maximizing In-House Resource Value: Beyond Time-to-Market Metrics
Event Recaps May 16, 2024Brittney Wacholz from Boston Scientific explored strategies for measuring and maximizing the value of in-house resources, with a focus on return-on-ad-spend (ROAS) as a key metric for resource allocation and revenue attribution.
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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse
Event Recaps May 16, 2024DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.
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AI Is Ready, Right Now, For In-House Creative Agencies
Event Recaps May 15, 2024R/GA explored the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.
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An In-House Media Center of Excellence’s Five Priorities: Lenovo’s Story
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Lenovo’s In-House Media Center of Excellence described its five priorities and how they yield both tangible and intangible benefits for the organization.
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How Lilly Marketing Studios Sourced In-House Talent Globally
Event Recaps May 15, 2024Chris Worden, associate VP of marketing operations of Lilly Marketing Studios at Eli Lilly & Co., spoke about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.
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How to Ensure Progress with DEI Efforts
Event Recaps May 15, 2024A panel of representatives from across the marketing industry discussed the nuances of developing DEI initiatives, outlining strategies and best practices for ensuring buy-in and consistency.
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Inside the Planning Process for Best Buy’s New 70,000 Square Foot Content Studio
Event Recaps May 15, 2024Best Buy’s Heidi Tuneberg highlighted her brand’s new production studio, outlining the reasons why it was needed, how she and her team obtained funding for the project, and the ways in which it has enabled content innovation.
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Lessons in Collaboration from an External Agency POV
Event Recaps May 15, 2024Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Q&A with Patti Cocciolo, Vice President, Global Brand Marketing, Head of The Hatch at Cisco
Event Recaps May 15, 2024During a session at the ANA’s 2024 In-House Agency Conference, Patti Cocciolo fielded questions about her in-house agency at Cisco.
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Space for All: Advancing Diversity, Inclusion, and Equity in STEM
Event Recaps May 15, 2024Former NASA aerospace engineer Aisha Bowe spoke of the importance of diversity, equity, and inclusion in STEM fields.
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The Best in Show Qualities of the Aflac Studio
Event Recaps May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this session, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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Unleashing Consumer-Led Marketing Activations
Event Recaps May 15, 2024Wolverine Worldwide VP of innovation Kate Pinkham explored the dynamics of co-locating an in-house agency, consumer insights, and trend forecasting group to inspire great creative.
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A 21-Step Process to Streamline In-House Work
Event Recaps May 14, 2024During a session held at the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.
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