Event Recaps
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How H&R Block is Creatively Reaching Gen Z
Event Recaps April 3, 2024In this session, learn how H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like “taxes” on the cutting-edge of culture.
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Digital Asset Management (DAM) — Trends, Innovations, and the Impact of AI
Event Recaps April 2, 2024Digital Asset Management (DAM) expert David H. Lipsey discussed the current "state of the state" in DAM and its role as a component of the content automation supply chain.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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How e.l.f. Beauty Built a Powerful Loyalty Program
Event Recaps March 28, 2024Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.
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Progressive Insurance: Advancing the Brand with Ninety6
Event Recaps March 28, 2024Progressive explored how it built a team of 100 into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.
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Scotiabank: Reinventing In-House Process at Lighthouse
Event Recaps March 28, 2024Lighthouse's agency growth was discussed by Christine Sabourin, VP of marketing services, and Ashley Eaton, director of agency and event management.
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Inspiring and Measuring the Work of Creators
Event Recaps March 27, 2024At a March 2024 meeting of the ANA’s Influencer Marketing Committee, CreatorIQ’s Sasha Wallace detailed some approaches to measuring the work of creators, as well as some best practices for cultivating the kind of strong relationships with these partners that will yield the best results for your brand.
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Using Influencers to Amplify a User-Generated Content Campaign
Event Recaps March 27, 2024Corteva Agriscience detailed a campaign it ran on behalf of its seed brand, which capitalized on user-generated content and influencers.
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Unlocking the Power of Women: Strategies for Reaching Hearts and Minds
Event Recaps March 26, 2024In today’s consumer landscape, women wield significant influence over purchasing decisions. Wendy Steele, Impact100 Founder and Chief Executive shared how one woman’s idea launched in Cincinnati, Ohio has grown into a global philanthropic force and how your brand can align with this powerful network.
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Who Says Purpose and Profits Can't Co-exist?
Event Recaps March 26, 2024Why do brands still wrestle with the perception that you must choose between purpose and profit, when in reality what's good for business is good for us all!? In this session Madonna Badger debunked this myth and dove into the fundamentals of how brand purpose can unlock growth.
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ANA Legislative, Ethics, Advocacy Update
Event Recaps March 21, 2024Hear the latest update from ANA's Washington Legislative, Ethics, and Advocacy team on ANA’s Ethics Code, ANA’s cross-border compliance mediation service (ANA DPF Dispute Resolution), ANA/4A's Hill Day federal and state activity on data privacy, and more.
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How This Nonprofit Targeted Older Audiences
Event Recaps March 21, 2024Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.
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The Current State of Direct Mail Marketing
Event Recaps March 21, 2024Summer Hahnlen from Lob shared results from the 2024 State of Direct Mail survey about companies’ recent and future mail volumes and uses of direct mail.
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Claim Substantiation: Common Issues in Study Design That Trip Up Advertisers
Event Recaps March 20, 2024Experts from Proskauer Rose LLP reviewed issues in substantiation as they related to product claims, including common problems with the test designs used to achieve substantiation and the types of tests different claims might require to stay on the right side of the law.
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Five Considerations for Sports Sponsorships
Event Recaps March 20, 2024During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.
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Hot Topics in Retail for 2024
Event Recaps March 20, 2024Speakers from the music, apparel, and luxury jewelry sectors discussed a range of issues pertaining to retail, including: consumer protection, regulatory compliance, intellectual property, contractual obligations, sustainability practices, customer loyalty programs, and omnichannel experiences.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Event Recaps March 20, 2024Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Event Recaps March 20, 2024Media is the largest marketing investment for many companies. Kimberly-Clark shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Making Media Sustainability a Priority
Event Recaps March 20, 2024Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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The Latest on AI
Event Recaps March 20, 2024Speakers from Katten Muchin Rosenman LLP, BBB National Programs, and Interpublic Group discussed the current state of the gen AI legal and regulatory environment.
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