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Wednesday, February 19, 2025
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8:30am
- 9:00am
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REGISTRATION AND BREAKFAST
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9:00am
- 9:10am
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WELCOME AND OPENING REMARKS
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Jeff Minsky
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Vice President, AI and Marketing Futures
ANA
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9:10am
- 9:45am
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THE IMPLICATIONS ON MARKETING OF CES 2025
25-year CES veteran and VP, AI and Marketing Futures, Jeff Minsky, will be joined by Stagwell’s Matthew Chmiel to discuss the trends and best products that will impact your business from the world’s largest tech show.
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Jeff Minsky
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Vice President, AI and Marketing Futures
ANA
Matthew Chmiel
Head of Discourse
ON_Discourse (Stagwell)
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9:45am
- 10:20am
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HOW WE DID IT (ESQUIRE BANK): REAL-WORLD LESSONS ON BUILDING AN AI-POWERED, HYPER-PERSONALIZED MARKETING DEPARTMENT
Discover the keys to transforming our marketing department from traditional to hyper-personalized, AI-driven marketing. In this session, Kyall Mai, Esquire Bank's Chief Innovation Officer, alongside MarTech expert Brianna Fuoco, will share real-world insights into the business processes, data strategies, and technology projects required to bring personalization to life.
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Kyall Mai
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Chief Innovation Officer
Esquire Bank
Brianna Fuoco
AVP & Sr. Marketing Operations & Data Analyst
Esquire Bank
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10:20am
- 10:30am
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THREE TOOLS IN TEN MINS
A demonstration of AI tools by Jeff Minsky, ANA.
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Jeff Minsky
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Vice President, AI and Marketing Futur
ANA
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10:30am
- 10:45am
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NETWORKING BREAK
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10:45am
- 11:20am
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HOW AI IS SUPERCHARGING THE BROADCAST OF SPORTS
Every moment in sports tells a story. Which story broadcasters choose to tell and how quickly they tell that story is being accelerated by AI.
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Speaker TBA
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WSC Sports
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11:20am
- 11:55am
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FROM THE COURT TO THE CAGE: IBM BRINGS WINNING FAN EXPERIENCES
IBM has been leading the integration of AI and Sports ever since the Deep Blue vs. Kasparov Chess tournament in 1997. Whether working with the USTA to ensure that every match on every court at the US Open is summarized or using watsonx to deliver insights to millions of UFC fans, IBM continues that tradition of AI Leadership and redefining the fan experience. Kristi Kolski, Program Director for IBM Sports and Entertainment will share learning and best practices and give us a glimpse of what's to come.
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Kristi Kolski
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Program Director for IBM Sports and Entertainment
IBM
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12:00pm
- 1:00pm
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LUNCH
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1:00pm
- 1:35pm
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TRANSFORMING THE FAN EXPERIENCE: HOW AI AND AR ARE EVOLVING THE GAME
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Speaker TBA
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Code + Theory, Around
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1:35pm
- 1:50pm
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1:50pm
- 2:00pm
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THREE TOOLS IN TEN MINS
A demonstration of AI tools by Jeff Minsky, ANA.
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Jeff Minsky
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Vice President, AI and Marketing Futures
ANA
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2:00pm
- 2:35pm
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THE JETS' PLAYBOOK ON LEVERAGING AI TO TRANSFORM SPORTS SPONSORSHIPS
The sports sponsorship industry has experienced unprecedented growth, with global revenues hitting $114.41 billion in 2024 and projections soaring to $189.54 billion by 2030. Yet, transparency in this booming market has been elusive, leaving brands and right holders with limited insight to benchmark and assess sponsorship deals effectively. Enter SPND, the latest innovation from SponsorUnited. Powered by AI, SPND unveils the sponsorship landscape, empowering brands and rights holders to negotiate smarter, more informed partnerships with speed and precision.
In this session, Bob Lynch, founder and CEO of SponsorUnited, will be joined by Tom Pugliese, Senior Manager of Corporate Partnership Business Insights for the New York Jets to discuss the transformative role of AI in sponsorship strategy. Together, they will explore the competitive insights necessary for brands and rights holders to thrive, the ways AI is reshaping the industry, and what the future holds for brands eager to scale rapidly in the sponsorship arena.
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Bob Lynch
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Founder & CEO
SponsorUnited
Tom Pugliese
Senior Manager of Corporate Partnership Business Insights
New York Jets
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2:35pm
- 2:50pm
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2:50pm
- 3:00pm
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CLOSING REMARKS
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Jeff Minsky
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Vice President, AI and Marketing Futures
ANA
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