Big Apple AI Game Changers Members-Only Conference (In-Person Only)

This event is over.

In the heart of the world's most dynamic business ecosystem, this one-day, in-person conference explores how artificial intelligence is rewriting the rules of sports, gaming, and finance.

Please note that since this event will be held in 1WTC, no walkin attendees will be permitted.

Registration will close at 4:30pm on Tuesday, February 18, and no additional attendees will be registered. On the day of the event, all attendees must bring their government issued ID in order to be let into the building by security. No exceptions will be made.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, February 19, 2025
8:30am - 9:00am	REGISTRATION AND BREAKFAST
9:00am - 9:10am	WELCOME AND OPENING REMARKS Jeff Minsky Vice President, AI and Marketing Futures ANA
9:10am - 9:45am	THE IMPLICATIONS ON MARKETING OF CES 2025 25-year CES veteran and VP, AI and Marketing Futures, Jeff Minsky, will be joined by Stagwell’s Matthew Chmiel to discuss the trends and best products that will impact your business from the world’s largest tech show. Jeff Minsky Vice President, AI and Marketing Futures ANA Matthew Chmiel Head of Discourse ON_Discourse (Stagwell) View Presentation
9:45am - 10:20am	HOW WE DID IT (ESQUIRE BANK): REAL-WORLD LESSONS ON BUILDING AN AI-POWERED, HYPER-PERSONALIZED MARKETING DEPARTMENT Discover the keys to transforming our marketing department from traditional to hyper-personalized, AI-driven marketing. In this session, Kyall Mai, Esquire Bank's Chief Innovation Officer, alongside MarTech expert Brianna Fuoco, will share real-world insights into the business processes, data strategies, and technology projects required to bring personalization to life. Kyall Mai Chief Innovation Officer Esquire Bank Brianna Fuoco AVP & Sr. Marketing Operations & Data Analyst Esquire Bank
10:20am - 10:30am	THREE TOOLS IN TEN MINS A demonstration of AI tools by Jeff Minsky, ANA. Jeff Minsky Vice President, AI and Marketing Futures ANA
10:30am - 10:45am	NETWORKING BREAK
10:45am - 11:20am	HOW AI IS SUPERCHARGING DIGITAL SPORTS MEDIA Every moment in sports tells a story. Which story broadcasters choose to tell and how quickly they tell that story is being accelerated by AI. Gavin Parker Head of Growth, Americas WSC Sports
11:20am - 11:55am	FROM THE COURT TO THE CAGE: IBM BRINGS WINNING FAN EXPERIENCES IBM has been leading the integration of AI and Sports ever since the Deep Blue vs. Kasparov Chess tournament in 1997. Whether working with the USTA to ensure that every match on every court at the US Open is summarized or using watsonx to deliver insights to millions of UFC fans, IBM continues that tradition of AI Leadership and redefining the fan experience. Kristi Kolski, Program Director for IBM Sports and Entertainment will share learning and best practices and give us a glimpse of what's to come. Kristi Kolski Program Director for IBM Sports and Entertainment IBM Brian Ryerson Sr. Director, Digital Strategy United States Tennis Association (USTA)
12:00pm - 1:00pm	LUNCH
1:00pm - 1:35pm	AI IN CONSUMER BANKING: TRANSFORMING EXPERIENCES AND SHAPING THE FUTURE OF FINANCIAL SERVICES Predictions for how AI will disrupt traditional consumer banking models and marketing over the next 5-10 years and reshape the relationship with the customer. Katherine Hainsey Managing Director, Head of AI/ML and Data & Analytics JPMorganChase Pat McQueen Managing Director, Financial Services Code and Theory
1:35pm - 2:10pm	WHAT DO CONSUMERS REALLY THINK ABOUT AI-GENERATED CREATIVE? Matthew Cottle Vice President, NIQ Ad Effectiveness Practice Lead, North America NielsenIQ
2:10pm - 2:45pm	AI-POWERED TOURISM: NYC'S STRATEGIC IMPLEMENTATION OF CONVERSATIONAL AI Dive into New York City Tourism's groundbreaking AI strategy, exploring the practical process of chatbot implementation across visitor services. This session will reveal the technical, operational, and strategic considerations behind deploying conversational AI platforms, offering insights into technology selection, training methodologies, and measuring real-world impact on tourist engagement and city information dissemination. Rachel Insler SVP, Marketing New York City Tourism Carissa Parrish SVP, Digital and Media New York City Tourism View Presentation
2:45pm - 3:20pm	THE JETS' PLAYBOOK ON LEVERAGING AI TO TRANSFORM SPORTS SPONSORSHIPS The sports sponsorship industry has experienced unprecedented growth, with global revenues hitting $114.41 billion in 2024 and projections soaring to $189.54 billion by 2030. Yet, transparency in this booming market has been elusive, leaving brands and right holders with limited insight to benchmark and assess sponsorship deals effectively. Enter SPND, the latest innovation from SponsorUnited. Powered by AI, SPND unveils the sponsorship landscape, empowering brands and rights holders to negotiate smarter, more informed partnerships with speed and precision. In this session, Bob Lynch, founder and CEO of SponsorUnited, will be joined by Tom Pugliese, Senior Manager of Corporate Partnership Business Insights for the New York Jets to discuss the transformative role of AI in sponsorship strategy. Together, they will explore the competitive insights necessary for brands and rights holders to thrive, the ways AI is reshaping the industry, and what the future holds for brands eager to scale rapidly in the sponsorship arena. Bob Lynch Founder & CEO SponsorUnited Tom Pugliese Senior Manager of Corporate Partnership Business Insights New York Jets Michael Donnelly Executive Vice President - AI, MarTech, and Marketing Futures ANA
3:20pm - 3:22pm	CLOSING REMARKS Jeff Minsky Vice President, AI and Marketing Futures ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.