LGBTQ+ Forum

Employee Resource Groups (ERGs) can be invaluable to an organization. Yet, LGBTQ+ professionals remain the least likely to feel safe, empowered, or included in decision-making at work. And there is a need for greater transparency, active listening, and connection to enhance the ERG’s impact. This session will start with a look at the state of ERGs and expand into a discussion on how you can support your ERGs.

Moderators:
Cathy Butler, EVP, Talent, Equity and Learning Solution- 4A's
Danni Bayn, Research Manager –  Do the WeRQ 
Graham Nolan, Co-Chair, Storytelling & Partnerships – Do the WeRQ 

III. ALLY BANK’S STRATEGY FOR AUTHENTIC LGBTQ+ MARKETING (11:40a.m. – 12:15p.m. ET)
At Ally Bank, inclusive LGBTQ+ marketing is a strategic priority from the top down. At the direction of their CMO, Ally constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, Senior Director of Marketing, will walk us through Ally’s 2024 LGBTQ+ marketing strategy. 

Speaker:
Brian Roach, Senior Director of Marketing – Ally Bank 

IV. BREAK (12:15 – 12:25p.m. ET) 

V. LIME: CREATING SHARED SUSTAINABLE TRANSPORTATION FOR ALL (12:25 – 1:00pm ET)
Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social. With the insight that third spaces—those go-to spots that are not home or work/school—are essential to the LGBTQ+ community as safe spaces, Lime wrapped their vehicles in Pride flags. The brand doubled-down on its social media campaigns to raise awareness for LGBTQ+ partner organizations like Destination Tomorrow, Our Trans Home, and the AIDS Foundation. Hear from Lime’s Creative Director, Evan Catlett.   

Speaker:
Evan Catlett, Creative Director – Lime