Event Recaps
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps August 1, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. In this session, learn how to engage customers empathetically to drive business results.
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How Ally Bridges the Gap Between Culture and Finance
Event Recaps July 25, 2024Over the last four years, digital financial services company Ally has built authentic relationships with Black, Hispanic, and LGBTQ audiences through multicultural programs that harness cultural moments and insights.
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Transforming Advertising into Action: IMPACT with Digital Culture Group
Event Recaps July 25, 2024Digital Culture Group's IMPACT program transforms unused added value impressions into powerful tools for social change, enabling brands to support nonprofits while enhancing their marketing effectiveness and brand perception within multicultural communities.
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Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.
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Negative Option Programs: Trends and Traps to Avoid
Event Recaps July 24, 2024Representatives from Frankfurt Kurnit Klein & Selz PC provided an overview of the legal landscape around negative options, providing key takeaways about federal law and rulemaking and new state requirements.
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New Decisions in the NAD and Federal Courts for Boastful Advertising Claims
Event Recaps July 24, 2024Representatives from Dorsey & Whitney LLP provided an overview on three key decisions related to boastful advertising claims, illustrating the importance of making claims that are truthful, accurate, and adequately substantiated.
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Babylist: From Baby Registry to $400 Million Empire
Event Recaps July 19, 2024During a session at the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Data-Driven Marketing Evolution in a Post-Cookie World
Event Recaps July 19, 2024Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Event Recaps July 19, 2024BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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Unlock Billions in Programmatic Media Efficiency
Event Recaps July 19, 2024In this session, speakers discussed action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, and more.
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Crafting Impactful Sponsorships: A Data-Driven Approach
Event Recaps July 18, 2024Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.
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Creators and Creative: Driving Commerce Everywhere
Event Recaps July 18, 2024TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Event Recaps July 18, 2024Domino’s explored how its culture of innovation is inspired by customer tensions.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Event Recaps July 18, 2024Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Recaps July 18, 2024In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Event Recaps July 18, 2024MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
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National Geographic — The Original Social Storyteller for Fans and Brands
Event Recaps July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Event Recaps July 18, 2024Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
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