Event Recaps
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Event Recaps July 18, 2024In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Event Recaps July 18, 2024MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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Jimmy Dean Capitalizes on Walmart’s Retail Media Network
Event Recaps July 18, 2024Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.
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National Geographic — The Original Social Storyteller for Fans and Brands
Event Recaps July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Event Recaps July 18, 2024Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
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Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story
Event Recaps July 18, 2024During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.
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Breaking Taboos with Humor
Event Recaps July 17, 2024Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors. Hartbeat helped the brand effectively destigmatize the conversation around intimate hair grooming, while at the same time creating laughs and humor around a topic that women rarely talk about.
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Connecting with Female Audiences Through Podcasts
Event Recaps July 17, 2024Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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How JBL Amplified Brand Impact Through Targeted Activations
Event Recaps July 17, 2024JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Nonprofit Case Study: Armed Services YMCA National Headquarters
Event Recaps July 17, 2024This session provided a comprehensive look at how nonprofits can grow their audience, expand their donor base, and attract volunteers through innovative and practical approaches.
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Six Tips for Aspiring Futurists
Event Recaps July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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The Psychological Mechanics and Outcomes of Community
Event Recaps July 17, 2024In this session, learn about the psychological processes of community to help you understand how to help your nonprofit grow community, which will lead to constituent action and revenue production.
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Understanding and Harnessing the Power of Gaming Audiences
Event Recaps July 17, 2024During the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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AI For Email Primer: Everything You Need to Know
Event Recaps July 16, 2024Wondering about the growing ways AI is empowering and evolving email marketing? Unclear on terminology and AI-driven tech? This session provided a brief primer that spans AI’s impact on email from campaign strategy to creative to analytics to deliverability.
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Effective Customer Retention: Ask, Learn, Engage
Event Recaps July 16, 2024During a July 2024 meeting of the ANA’s Relationship Marketing Committee, Bank of Montreal described how it capitalized on interactive emails and a willingness to explore the sources of customer dissatisfaction to improve retention among its credit card users.
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The Art of the Possible: AI for Email Creative
Event Recaps July 16, 2024The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.
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What Does It Mean to Be AI-Ready?
Event Recaps July 16, 2024Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.
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Embracing Neurodiversity Inclusion
Event Recaps July 15, 2024Speakers offered best practices and actionable plans for fostering a more inclusive workplace that recognizes and values neurodiverse talent.
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Thoughtfully Honoring Diverse Cultural Heritage
Event Recaps July 15, 2024Speakers from Cox Communications and Penguin Random House explored ways of identifying which months to celebrate, how to balance observances ensuring that one heritage does not overshadow or cancel others, and how to celebrate in a way that is meaningful, not performative.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Event Recaps July 11, 2024Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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