Event Recaps
-
ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Event Recaps May 14, 2024The ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
view -
Creative Agility: The In-House Agency Difference
Event Recaps May 14, 2024Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
view -
Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
view -
How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Event Recaps May 14, 2024Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
view -
Navigating the Political and Policy Landscape: Insights for Nonprofits
Event Recaps May 14, 2024The ANA’s Laquan Austion and Senny Boone provided a comprehensive overview of the current political and policy landscape affecting nonprofits, focusing on key issues such as postal regulations, data privacy, and charitable giving incentives.
view -
Navigating Tomorrow's Marketing Landscape: Insights for Nonprofits
Event Recaps May 14, 2024This presentation aims to explore the “What,” “So What,” and “Now What” of the future of marketing, specifically tailored to the unique needs and challenges faced by nonprofits.
view -
Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Event Recaps May 14, 2024This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
view -
Strategies in a High-Intensity Fundraising Competition
Event Recaps May 14, 2024In this session, Drexel University’s Gil Peleg dove into the competitive landscape of fundraising and the strategies nonprofit managers and policymakers should be prioritizing to maximize donations.
view -
10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
view -
A Pulse Moment in NYC: A Look into Citizens Activation Strategy as Official Bank of the 2023 TCS NYC Marathon
Event Recaps May 9, 2024Citizens discussed how its newest partnership with the TCS New York City Marathon and New York Road Runners resulted in double digit spikes in awareness among New Yorkers.
view -
Google Update on Responsible AI in Digital Advertising
Event Recaps May 9, 2024Representatives from Google outlined the tech giant’s approach to responsible AI and ad content disclosures — highlighting potential issues with efforts to mitigate deception.
view -
How to Build a Brand Universe
Event Recaps May 9, 2024Marc Simons, co-founder of Giant Spoon, and Emma Rathe, head of event marketing at Reddit, Inc., discussed how to build format-agnostic brand universes that transform your business.
view -
Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
view -
A Panel of Experts Discusses Combating Programmatic Media Waste
Event Recaps May 8, 2024A panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
view -
Atlanta Is Built for Business
Event Recaps May 8, 2024Alex Gonzalez, chief innovation and marketing officer at Metro Atlanta Chamber (MCA), discussed how Atlanta and the Southeast region have grown exponentially as a center of innovation, culture, and diversity.
view -
Guidance for Marketers Evaluating and Adopting New Technologies
Event Recaps May 8, 2024During a session at a May 2024 ANA half-day conference, the audience received an account of how technological developments promise to reshape the fortunes of marketers and businesses from Douwe Bergsma, CMO at Piedmont Healthcare, and Dr. Denish Shah, executive director of the Marketing RoundTable and associate professor of marketing at Georgia State University.
view -
Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.
view -
Modernizing Talent and Driving Growth with the ANA Marketing Capabilities Framework
Event Recaps May 8, 2024Douwe Bergsma, CMO of Piedmont, delivered the opening remarks of the May 2024 ANA Business Marketing Half-Day Conference and discussed the next steps for brands using the ANA Marketing Capabilities Framework.
view -
Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
view -
Redefining Media Purchasing for Transparency and Control
Event Recaps May 8, 2024Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.
view