Litigation and Enforcement Round Up for the Advertising Industry
Executive Summary
This session covers recent advertising enforcement actions, guidance, and rulemaking developments, including FTC expansion of the scope of sensitive information and the need for express affirmative consent to use and disclose it for advertising purposes, as well as litigation cases under the California Invasion of Privacy Act (and other state laws) regarding pixel use and wiretapping, pen registers, trap-and-trace claims, and key takeaways for businesses to consider.
Speakers:
Marisol Mork
Partner
Squire Patton Boggs
Kristin Bryan
Partner
Squire Patton Boggs
Kyle Dull
Senior Associate
Squire Patton Boggs
Ericka Johnson
Global Cybersecurity Counsel
TikTok
CLE Materials
- Session Presentation
- AAA Mass Arbitration
- Complying with the Made in USA Standard
- Dorris v. Danone Waters of Am.
- FTC Issues Rule to Deter Rampant Made in USA Fraud: Federal Trade Commission
- Greenley v. Kochava, Inc.
- Health (and Health-ish) Data and Advertising Under Scrutiny
- JAMS Mass Arbitration Search Results
- Roka Closing Letter from May 17, 2024
- Sensitive Data Processing is in the FTC's Crosshairs
- Uncloaking Dark Patterns: Identifying, Avoiding, and Minimizing Legal Risk
- Unsubscribed! FTC Proposes Substantial Amendments to the Negative Option Rule to Cover All Autorenewals, including B2B Services, and Add New Disclosure, Consent, and Cancellation Requirements
- Voluntary Carbon Market Joint Policy Statement and Principles
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