On Your Mark, Get Set, Go!
Executive Summary
A panel of industry experts discusses why marketing loves sporting events so much, and how legal can set up for a "yes" rather than a "no." They'll also address how brands can leverage sporting events for marketing purposes and official sponsorships and engagements, as well as end-rounds like influencer campaigns. Finally, the panel will discuss the fine line between fair use and infringement and how to talk to the marketing team about ambush marketing.
Speakers:
Tiffany Ferris
Partner
Haynes Boone
Joseph Lawlor
Partner
Haynes Boone
Nadine Hovnanian
Associate General Counsel
Foot Locker
CLE Materials
- Session Presentation
- Session Outline
- Amateur Sports Act of 1978
- Ambush Marketing — Pushing the Boundaries or a Legitimate Sales Tactic?
- Aurora Products Corp v Schisgall Enterprises Inc.
- International Olympic Committee Social and Digital Media Guidelines: Paris 2024
- Major League Baseball Properties Inc. v Christopher Webb
- Olympic Symbol etc. (Protection) Act 1995
- Pennsylvania State University v Vintage Brand LLC
- Rule 40 — Commercial Opportunities for Participants During the Olympic Games Paris 2024
- Sunday's Super Bowl Was the Most Watched Telecast in U.S. TV History: NPR Article
- Ted Stevens Olympic and Amateur Sports Act of 1998
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