Evolving Privacy Challenges for Advertising

June 26, 2024    

Executive Summary

This session focuses on state consumer privacy law approaches to digital advertising regulation, the federal American Privacy Rights Act's (APRA) more burdensome proposals, the draft California regulations on "behavioral advertising," Colorado's AI law, state consumer health data laws (e.g., Washington and Nevada), and the impact these evolving requirements have on advertising. The discussion will include a review of the level of notice and choice required and an explanation of Global Privacy Control and Universal Opt-out Mechanisms requirements.

Speakers:
Julia Jacobson
Partner
Squire Patton Boggs

Stacy Swanson
Public Policy Advisor
Squire Patton Boggs

Steve Elkes
CFO
Curacity

Faye Ricci
Associate General Counsel
BECU

CLE Materials

• Session Presentation
• All Eyes on AI: Colorado Governor Throws Down the Gauntlet on AI Regulation After Colorado General Assembly Passes the Nation's First AI Law
• April's APRA: Could Draft Privacy Legislation Blossom into Law in 2024?
• Are You Ready for Washington and Nevada's Consumer Health Data Laws?
• In Narrow Vote California Moves Next Generation Privacy Regs Forward
• Protecting Kids Online: Changes in California, Connecticut, and Congress — Part I
• Protecting Kids Online — Part II
• State Privacy Law Patchwork Presents Challenges