AI and the Fourth Era of Content Marketing (101) - Virtual | School of Marketing | ANA

AI and the Fourth Era of Content Marketing (101) - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Content marketing is certainly not a new topic; it’s been an important part of marketers’ tool kits for years. But it is being dramatically impacted by emerging technologies—most notably, artificial intelligence (AI).

In the early days of the web, brands marketed through online banners and emails urging prospects to visit their websites. Then, in the late 1990s, the second era of content marketing flipped the script with brands turning over control to consumers via UGC and social media. The third era leveraged digital technology to enable a higher degree of personalization and, separately, the notion of Creators versus Influencers.

Finally, the mind-numbing adoption rate of AI has ushered in the fourth era of content marketing. AI-driven solutions are being deployed at each level of content management—in research, creation, personalization, curation, and optimization. However, marketers are also seeing the limitations of automation, particularly in trying to generate AI content that’s creative enough to convert, consistent with brand positioning, SEO-friendly, and legally compliant.

This workshop is excerpted from the companion Full Day Workshop, “AI & the Hyper-personalized Brand”, where participants also explore how to harness AI-driven solutions across every aspect of brand experience, from in-store activation to virtual events, gaming, and more.

Target Audience
This workshop is not meant to be a ‘how-to’ AI manual, rather, it is a powerful guide for strategists and marketing leaders to leverage the strategic application of the right AI tools to drive brand awareness and business lift. It is ideal for:

  • Mid- to senior-level marketers tasked with setting brand strategy.
  • Mid-level marketers responsible for day-to-day brand activation and development.
  • Content marketers seeking to better grasp the strategic application of AI technology.

Download the full benefits here


  • WELCOME & OPENING REMARKS (5min)
  • The Evolution of Content Marketing (20min)
  • AI & Creating Superior Content (30min) 
  • Exercise - Creating AI-Inspired Content (40min)
  • BREAK (10min)
  • Curating & Optimizing Content through AI (20min)
  • Exercise - Curating & Optimizing Content through AI (30min)
  • AI Issues, Obstacles, and Imperatives (20min)
  • CLOSING (5min)

when

Start: Tuesday, February 11, 2025 at 2:00pm

End: Tuesday, February 11, 2025 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Registration
AI and the Fourth Era of Content Marketing (101) - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399

Instructors

trainer

Mitch Duckler

Mitch Duckler is managing partner of FullSurge. He has over 25 years of line management and strategy consulting experience in leading complex engagements and overseeing client relationships. His areas of expertise include brand strategy, customer and consumer insights, and innovation. He has successfully led engagements for Fortune 500 companies, including Boeing, U.S. Cellular, Deloitte, Kellogg’s, Best Buy, Campbell’s Soup, NBC Universal, Wrigley, The Home Depot, General Electric and ExxonMobil.

Mitch is President-Elect of the Marketing Advisory Council of the American Marketing Association (AMA). He has also chaired the AMA’s Annual Marketing Conference three consecutive years, and has been a featured speaker and workshop facilitator for the Institute for International Research (IIR), and Institute for the Study of Business Markets (ISBM). He has written articles on brand and marketing strategy for industry periodicals, including Brandweek, Marketing News, and Marketing Management.