Conference Session Videos
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Adobe Discusses the Uses for Generative AI
Conference Session Videos October 25, 2024In this video, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Conference Session Videos October 25, 2024In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meega, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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How One Word Can Improve a Brand
Conference Session Videos October 25, 2024In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Session Videos October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. In this video, explore how ETS leveraged a storied reputation to amplify its social impact.
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Building Blocks of Responsible AI
Conference Session Videos October 24, 2024In this video, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Session Videos October 24, 2024In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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Defining the Future of Marketing with AI
Conference Session Videos October 24, 2024In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Session Videos October 24, 2024In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Making Marketing More Human Through AI
Conference Session Videos October 24, 2024In this video, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.
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What the Election Means for Marketers
Conference Session Videos October 24, 2024With Election Day just around the corner, what can marketers learn from political campaigns? In this video, Stagwell's Mark Penn offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Delivering Growth and Fulfillment Through Technology
Conference Session Videos October 23, 2024In this video, HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Finding Inspiration for Growth in the Everyday
Conference Session Videos October 23, 2024In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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Opening Remarks of the 2024 ANA Masters of Marketing Conference
Conference Session Videos October 23, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Featured Retail Media Networks
Conference Session Videos October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Conference Session Videos October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.
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