Conference Session Videos
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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TV’24: Consumer Adoption of Streaming Drives Modernization of Measurement
Conference Session Videos September 17, 2024In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Conference Session Videos September 17, 2024In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this video, TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, learn how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In this video, Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
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Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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