Conference Session Videos
-
How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
view -
National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
view -
Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In this video, Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
view -
Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
view -
Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
view -
How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
view -
Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
view -
Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
view -
Beyond Philanthropy: Celebrating Queer Joy Through Meaningful Partnerships
Conference Session Videos July 11, 2024In this video, TOMS and Brave Trails explored the magic, partnership, and trust that fueled the creation of a recent video produced by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails.
view -
Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Conference Session Videos July 11, 2024In this video, Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
view -
Gay Is Ok Everyday: How Lush Supports Queer Rights
Conference Session Videos July 11, 2024In this video, Lush Fresh Handmade Cosmetics shared how it works with partners and nonprofit organizations to advocate for queer communities across the world.
view -
Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
view -
Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Conference Session Videos July 11, 2024In this video from a session at the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
view -
Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media
Conference Session Videos June 18, 2024The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event was designed to build on the recent publication of the Programmatic Media Supply Chain Transparency Study.
view -
Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Session Videos June 14, 2024In this video, Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
view -
Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024In this video, Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
view -
How Marketers Can Collaborate Effectively with Non-Believers
Conference Session Videos June 14, 2024In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.
view -
The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Conference Session Videos June 14, 2024In this video, a panel of B2B growth leaders discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.
view -
The Power of AI-Enabled Synthetic Market Research
Conference Session Videos June 14, 2024In this video, learn why generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.
view -
Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Session Videos June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
view