Conference Session Videos
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How Marketers Can Collaborate Effectively with Non-Believers
Conference Session Videos June 14, 2024In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.
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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Conference Session Videos June 14, 2024In this video, a panel of B2B growth leaders discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.
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The Power of AI-Enabled Synthetic Market Research
Conference Session Videos June 14, 2024In this video, learn why generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Session Videos June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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How Applying AI Makes Businesses More Human
Conference Session Videos June 13, 2024In this video, learn how senior marketers and executives can harness AI for strategic B2B business growth.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Conference Session Videos June 13, 2024In this video, GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Conference Session Videos June 13, 2024In this video, Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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Learn How Vanguard Institutional Marketing Is Driving Business
Conference Session Videos June 13, 2024In this video, learn about Vanguard's marketing team, which has become a strategic sales enabler and a key source of intelligence and insights.
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LinkedIn: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Conference Session Videos June 13, 2024In this video, Lisha Perez from LinkedIn's B2B Institute revealed insights from the B2B Institute's latest exploration on the topic, including a framework for helping marketers advocate for bigger budgets.
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Northwestern Mutual’s B2B2C Business Model
Conference Session Videos June 13, 2024In this video from the 2024 ANA Masters of Marketing Conference, Northwestern Mutual CMO Lynn Teo described how her organization supports the parallel marketing needs posed by supporting financial advisors and their clients.
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Opening Remarks of the 2024 ANA Masters of B2B Marketing Conference
Conference Session Videos June 13, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of B2B Marketing Conference.
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Six Tips for Marketers from Lou Aversano, Chief Brand and Marketing Officer at The Cigna Group
Conference Session Videos June 13, 2024In this video from the ANA’s 2024 Masters of B2B Marketing Conference, Lou Aversano shared his perspective on six topics of critical importance to marketers.
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These Brand Value Insights Will Help B2B Marketers Ask for More Budget
Conference Session Videos June 13, 2024In this video, representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Session Videos May 22, 2024In this video, Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Session Videos May 22, 2024In this video, hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.
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How Brands Can Drive Global Content and Personalization at Scale
Conference Session Videos May 22, 2024In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Session Videos May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Session Videos May 21, 2024In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Session Videos May 21, 2024Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.
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How Does an Identity Graph Impact Your Martech Stack?
Conference Session Videos May 21, 2024The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. In this video, get examples and perspective on key decisions and considerations that are sometimes unconscious.
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