Conference Session Videos
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Insights from the Conversation Board
Conference Session Videos May 16, 2024The In-House Agency Conference concluded by reviewing posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice based on posts and questions regarding in-house marketing challenges.
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Keeping the Credit(s) In-House
Conference Session Videos May 16, 2024In this video, speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Lessons in Collaboration from an External Agency POV
Conference Session Videos May 15, 2024In this video, Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Opening Remarks of the 2024 ANA In-House Agency Conference
Conference Session Videos May 15, 2024In this video, ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2024 ANA In-House Agency Conference.
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The Best in Show Qualities of the Aflac Studio
Conference Session Videos May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this video, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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A 21-Step Process to Streamline In-House Work
Conference Session Videos May 14, 2024In this video from the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Conference Session Videos May 14, 2024In this video, the ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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Creative Agility: The In-House Agency Difference
Conference Session Videos May 14, 2024In this video, Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Conference Session Videos May 14, 2024In this video, Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
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Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Conference Session Videos May 14, 2024In this video, Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Conference Session Videos May 8, 2024In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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Insights from the Conversation Board
Conference Session Videos May 8, 2024The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Conference Session Videos May 8, 2024In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Redefining Media Purchasing for Transparency and Control
Conference Session Videos May 8, 2024In this video, Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Session Videos May 8, 2024In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Convention Busters: Disrupting Procurement Myths
Conference Session Videos May 7, 2024In this video, representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Conference Session Videos May 7, 2024In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Influencers at Scale
Conference Session Videos May 7, 2024How does a brand create the infrastructure to capture and enable the benefits of a fragmented, diverse, distributed creative network while ensuring brand compliance and a level of consistency of process management and cost control at the right level, where it matters? In this video, hear from a panel of industry experts on these topics.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Conference Session Videos May 7, 2024In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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The Wall Street Perspective on Media Technology
Conference Session Videos May 7, 2024In this video, Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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