Conference Session Videos
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Creative Agility: The In-House Agency Difference
Conference Session Videos May 14, 2024In this video, Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Conference Session Videos May 14, 2024In this video, Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
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Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Conference Session Videos May 14, 2024In this video, Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Conference Session Videos May 8, 2024In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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Insights from the Conversation Board
Conference Session Videos May 8, 2024The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Conference Session Videos May 8, 2024In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Redefining Media Purchasing for Transparency and Control
Conference Session Videos May 8, 2024In this video, Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Session Videos May 8, 2024In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Convention Busters: Disrupting Procurement Myths
Conference Session Videos May 7, 2024In this video, representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Conference Session Videos May 7, 2024In this video, ID Comms and Restaurant Brands International outlined strategies for effectively communicating digital media value creation to build trust and alignment across the enterprise.
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Influencers at Scale
Conference Session Videos May 7, 2024How does a brand create the infrastructure to capture and enable the benefits of a fragmented, diverse, distributed creative network while ensuring brand compliance and a level of consistency of process management and cost control at the right level, where it matters? In this video, hear from a panel of industry experts on these topics.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Conference Session Videos May 7, 2024In this video, Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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The Wall Street Perspective on Media Technology
Conference Session Videos May 7, 2024In this video, Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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A Different Type of Agency Compensation Model
Conference Session Videos May 6, 2024In this video, learn about the Known compensation model, which is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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AI and Creativity
Conference Session Videos May 6, 2024In this video, Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Conference Session Videos May 6, 2024In this video, Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Fostering a Strong Scope of Work Partnership Between Ford and WPP
Conference Session Videos May 6, 2024In this panel discussion, industry leaders explored how to make your agency a true Scope of Work partner by examining a model for self-service and data analytics sharing between Ford and WPP.
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Getting Paid What You’re Worth
Conference Session Videos May 6, 2024In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Keys for Safeguarding the Digital Media Ecosystem
Conference Session Videos May 6, 2024In this video, Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Conference Session Videos May 6, 2024In this video, marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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