Conference Session Videos
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A Different Type of Agency Compensation Model
Conference Session Videos May 6, 2024In this video, learn about the Known compensation model, which is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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AI and Creativity
Conference Session Videos May 6, 2024In this video, Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Conference Session Videos May 6, 2024In this video, Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Fostering a Strong Scope of Work Partnership Between Ford and WPP
Conference Session Videos May 6, 2024In this panel discussion, industry leaders explored how to make your agency a true Scope of Work partner by examining a model for self-service and data analytics sharing between Ford and WPP.
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Getting Paid What You’re Worth
Conference Session Videos May 6, 2024In this video, Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Keys for Safeguarding the Digital Media Ecosystem
Conference Session Videos May 6, 2024In this video, Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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Marketing Procurement as an Attractive Career Path
Conference Session Videos May 6, 2024In this video, marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.
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Opening Remarks of the 2024 ANA Advertising Financial Management Conference
Conference Session Videos May 6, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Advertising Financial Management Conference.
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The Case for Bringing Production Inside
Conference Session Videos May 6, 2024In this video, learn how Bayer Consumer Health expanded the remit of its four-year-old in-house agency (known internally as "ContentHaus") to include decoupled production — effectively centralizing all third-party production management, from asset planning to pre-pro to post.
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The Rise of Principal Media Buying and Other Non-Transparent Services
Conference Session Videos May 6, 2024Principal media buying and other non-transparent services are increasing rapidly — and advertisers need to be aware and take safeguards. In this session, these topics were discussed by two top media auditors and a leading advertising lawyer.
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Advancing Representation in Front of and Behind the Camera
Conference Session Videos May 3, 2024This panel explored how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.
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Diageo: Fueling the Spirit of Women’s Sports
Conference Session Videos May 3, 2024In this video, Tracy Doyle, SVP of brands in culture at Diageo, discussed the enormous opportunity for brands that are sponsoring women’s sports, while also highlighting a few case studies on how Diageo’s own brands are innovating in this space.
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How CVS Health’s Here Campaign Advances Health Equity in Communities Nationwide
Conference Session Videos May 3, 2024In this video, discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.
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Pursuing Equitability in Representation of and Measurement for Women
Conference Session Videos May 3, 2024In this video, hear from a panel from the 2024 ANA/SeeHer Gender Equality Conference that convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
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Breaking Barriers: Championing Progress in Women’s Sports
Conference Session Videos May 2, 2024In this video, a panel of media representatives from across the marketing industry came together to discuss how leading media companies are capitalizing on the rising popularity of women’s sports.
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SeeHer GEM® Suite of Tools Drive Business Growth Globally
Conference Session Videos May 2, 2024In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
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The Future of Ad Tech
Conference Session Videos May 2, 2024In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.
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The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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Transforming Gender Equality Through Technology
Conference Session Videos May 2, 2024In our rapidly evolving media landscape, the path to gender equality brims with potential. In this video, find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.
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Welcome Remarks of the 2024 ANA Gender Equality Conference and Introduction to SeeHer
Conference Session Videos May 2, 2024In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.
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