Conference Session Videos
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Session Videos April 9, 2024In this video, learn how Ally Financial embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Leveraging Gen AI to Enhance and Accelerate Customer Experience
Conference Session Videos April 9, 2024In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Personalized: Customer Strategy in the Age of AI
Conference Session Videos April 9, 2024In this video, Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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The Power of AI for Customer Experience
Conference Session Videos April 9, 2024In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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A Framework for the Validation and Prioritization of AI Use Cases
Conference Session Videos April 8, 2024In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Conference Session Videos April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. In this video, SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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How AI is Set to Transform Technology, Business, and the Investing Landscapes
Conference Session Videos March 20, 2024In this video, Morgan Stanley explored how generative artificial intelligence will drive productivity, incrementality, and efficiencies across the global economy.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Session Videos March 20, 2024Media is the largest marketing investment for many companies. In this video, Kimberly-Clark' Stacie Medley shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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Advertising as a Service to the Consumer
Conference Session Videos March 19, 2024In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Audience Segmentation in a Cookieless World
Conference Session Videos March 19, 2024In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Creating Next-Gen Fan Engagement
Conference Session Videos March 19, 2024In this video, the NFL's Andy Kauffman offered examples of how the brand is securing and growing its audience.
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How Kraft Heinz Puts Media Front and Center
Conference Session Videos March 19, 2024In this video, learn how Kraft Heinz measures and optimizes media performance, leverages data, and explore the key metrics that guide decision-making and drive continuous improvement in media strategies.
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How Marketers Can Harness the Power of AI
Conference Session Videos March 19, 2024AI is already reshaping and disrupting the marketing landscape. In this session, Microsoft’s Chief Brand Officer shared how media leaders can effectively leverage AI across the marketing organization.
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How Retail Media Plays Offense and Defense for Monster Energy
Conference Session Videos March 19, 2024In this video, Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Session Videos March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Session Videos March 19, 2024In this video, Nationwide's Kristi Daraban explained how the brand capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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