Conference Session Videos
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Building a Better Sports Sponsorship with DoorDash and Hilton
Conference Session Videos May 1, 2024Discover the pivotal strategies that brands like DoorDash are employing in 2024 to not only maximize their sponsorship investments but also to cultivate enduring connections with their audiences. Marketing experts discussed the art of leveraging sports sponsorships to build widespread brand loyalty and love.
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How Extreme Reach Worked with P&G to Create More Inclusive Global Ads
Conference Session Videos April 30, 2024In this video, XR Extreme Reach discussed its partnership with Procter & Gamble to foster accessibility across the brand's global advertising.
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Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
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We’re Not (Always) the Main Character
Conference Session Videos April 30, 2024In this video, Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Will the DEI Backlash Impact How Brands Unlock Their Purpose?
Conference Session Videos April 30, 2024In this video, Lan Phan and Mita Mallick discussed what impact the DEI backlash will have on brands trying to unlock their purpose and shared which brands they believe are continuing to be inclusive and staying true to their purpose.
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Virtual Diversity Fair: Black-Owned Media Companies
Conference Session Videos April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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Breaking Through to Gen Z
Conference Session Videos April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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How Brands Can Balance Structure and Creativity
Conference Session Videos April 17, 2024In this video, SAP's Tim Hoppin provided concrete tips and lessons for balancing brand strategy with creative principles.
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Moving Your Brand out of the Friend Zone
Conference Session Videos April 17, 2024In this video, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Refreshing a Heritage Brand
Conference Session Videos April 17, 2024In this video, Ken Turner, CMO at Fanatics Collectibles, discussed how he and his team refreshed the Topps brand, outlining how they were able to leverage existing assets in new ways to drive cultural relevance.
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Create Conversation About Your Brand, Not Just Effective Awareness
Conference Session Videos April 16, 2024In this video, David Miller, CMO, San Diego Zoo Wildlife Alliance, shared how they are committed to saving species worldwide by uniting their expertise in animal care and conservation science with their dedication to inspiring passion for nature.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Conference Session Videos April 16, 2024In this video, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Driving the Development of Purposeful Brands with Humanity
Conference Session Videos April 16, 2024In this video, Haleon explored the impact of purpose on brand growth and how brands can optimize the execution of their purpose through partnerships and consumer insights.
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Financial Futures: From Elevating Women to Engaging Gen Z
Conference Session Videos April 16, 2024In this session, learn how Ally, with Anomaly's strategic guidance, has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.
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How Retail Media Addresses Top Brand Challenges
Conference Session Videos April 16, 2024In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.
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Making Las Vegas a Destination for Sports Fans
Conference Session Videos April 16, 2024In this video, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Nationwide’s Partnership with the NFL
Conference Session Videos April 16, 2024In this video, Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.
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Opening Remarks of the 2024 ANA Brand Masters Conference
Conference Session Videos April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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AI Revolution: What Brands Need to Know for 2024 and Beyond
Conference Session Videos April 15, 2024In this video, CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.
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Creativity: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, a panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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