Conference Session Videos
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Beyond Philanthropy: Celebrating Queer Joy Through Meaningful Partnerships
Conference Session Videos July 11, 2024In this video, TOMS and Brave Trails explored the magic, partnership, and trust that fueled the creation of a recent video produced by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Conference Session Videos July 11, 2024In this video, Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Gay Is Ok Everyday: How Lush Supports Queer Rights
Conference Session Videos July 11, 2024In this video, Lush Fresh Handmade Cosmetics shared how it works with partners and nonprofit organizations to advocate for queer communities across the world.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Conference Session Videos July 11, 2024In this video from a session at the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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Virtual Diversity Fair: Programmatic Partners Accelerating Diverse Owned Media
Conference Session Videos June 18, 2024The ANA is committed to educating and empowering its members to best maximize their programmatic investments and to actively support diverse-owned media suppliers. This event was designed to build on the recent publication of the Programmatic Media Supply Chain Transparency Study.
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Drive Boldly: How Michelin Puts Sustainability in the Fast Lane
Conference Session Videos June 14, 2024In this video, Pierluigi Cumo, VP of B2B Marketing, North America at Michelin, explored how to effectively navigate market perceptions surrounding the costs of sustainable practices, segmented customers based on their sustainability priorities, and messages that resonate across diverse buyer personas.
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Harnessing the Power of the Mid-Funnel
Conference Session Videos June 14, 2024In this video, Broadridge Financial shared how it transformed its middle funnel tactics to drive consideration.
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How Marketers Can Collaborate Effectively with Non-Believers
Conference Session Videos June 14, 2024In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.
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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model
Conference Session Videos June 14, 2024In this video, a panel of B2B growth leaders discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.
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The Power of AI-Enabled Synthetic Market Research
Conference Session Videos June 14, 2024In this video, learn why generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.
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Unlocking B2B Growth: The U.S. Latino Market Opportunity
Conference Session Videos June 14, 2024Latinos represent ~50% of the total trade-related workforce and ~30% of all US contractors. In this video, speakers discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.
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How Applying AI Makes Businesses More Human
Conference Session Videos June 13, 2024In this video, learn how senior marketers and executives can harness AI for strategic B2B business growth.
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How GE Healthcare Transformed Its Marketing Approach After Spinning Off of General Electric
Conference Session Videos June 13, 2024In this video, GE Healthcare shared how it transformed its brand and demand strategy to build trust with a uniquely healthcare audience, after its spin-off from General Electric.
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How Guidehouse Launched a New Brand and Effective ABM Strategy
Conference Session Videos June 13, 2024In this video, Guidehouse CMO Joy Jarrett and COMM’s Amy Grucela shared how the organization and its agency partner successfully developed a new brand platform and created an account-based marketing strategy to both support that platform and drive new business growth.
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Learn How Vanguard Institutional Marketing Is Driving Business
Conference Session Videos June 13, 2024In this video, learn about Vanguard's marketing team, which has become a strategic sales enabler and a key source of intelligence and insights.
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LinkedIn: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Conference Session Videos June 13, 2024In this video, Lisha Perez from LinkedIn's B2B Institute revealed insights from the B2B Institute's latest exploration on the topic, including a framework for helping marketers advocate for bigger budgets.
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Northwestern Mutual’s B2B2C Business Model
Conference Session Videos June 13, 2024In this video from the 2024 ANA Masters of Marketing Conference, Northwestern Mutual CMO Lynn Teo described how her organization supports the parallel marketing needs posed by supporting financial advisors and their clients.
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Opening Remarks of the 2024 ANA Masters of B2B Marketing Conference
Conference Session Videos June 13, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of B2B Marketing Conference.
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