Conference Session Videos
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this video, TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, learn how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In this video, Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
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Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Beyond Philanthropy: Celebrating Queer Joy Through Meaningful Partnerships
Conference Session Videos July 11, 2024In this video, TOMS and Brave Trails explored the magic, partnership, and trust that fueled the creation of a recent video produced by BBC StoryWorks, offering a behind-the-scenes look at the storytelling process and the dedication it takes to authentically promote and honor the work of organizations like Brave Trails.
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Creating Unexpected Experiences for the LGBTQ2+ Community with TD Bank
Conference Session Videos July 11, 2024In this video, Jennie Platt, CMO of TD Bank, walked through TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community.
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Gay Is Ok Everyday: How Lush Supports Queer Rights
Conference Session Videos July 11, 2024In this video, Lush Fresh Handmade Cosmetics shared how it works with partners and nonprofit organizations to advocate for queer communities across the world.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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