Building the Business Case for Creative Disruption | Conference Session Videos | Event Video | All MKC Content | ANA

Building the Business Case for Creative Disruption

In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.