Real Talk, Real Trust: Shannon Sharpe on the Power of Authenticity in Branding | Conference Session Videos | Event Video | All MKC Content | ANA

Real Talk, Real Trust: Shannon Sharpe on the Power of Authenticity in Branding

In this video, NFL Hall of Famer, celebrated sports commentator, and award-winning podcast host Shannon Sharpe discussed how personal and brand authenticity foster loyalty within multicultural audiences.