Conference Session Videos
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Defining the Future of Marketing with AI
Conference Session Videos October 24, 2024In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Session Videos October 24, 2024In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Making Marketing More Human Through AI
Conference Session Videos October 24, 2024In this video, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.
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What the Election Means for Marketers
Conference Session Videos October 24, 2024With Election Day just around the corner, what can marketers learn from political campaigns? In this video, Stagwell's Mark Penn offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Delivering Growth and Fulfillment Through Technology
Conference Session Videos October 23, 2024In this video, HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Finding Inspiration for Growth in the Everyday
Conference Session Videos October 23, 2024In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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Opening Remarks of the 2024 ANA Masters of Marketing Conference
Conference Session Videos October 23, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Featured Retail Media Networks
Conference Session Videos October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Conference Session Videos October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.
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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz
Conference Session Videos September 18, 2024Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.
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The Evolution of the Retail Media Revolution
Conference Session Videos September 18, 2024In this video, Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Session Videos September 18, 2024In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Conference Session Videos September 17, 2024In this video, TThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot
Conference Session Videos September 17, 2024In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Session Videos September 17, 2024In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Session Videos September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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