Conference Session Videos
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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz
Conference Session Videos September 18, 2024Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.
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The Evolution of the Retail Media Revolution
Conference Session Videos September 18, 2024In this video, Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Session Videos September 18, 2024In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Conference Session Videos September 17, 2024In this video, TThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot
Conference Session Videos September 17, 2024In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Session Videos September 17, 2024In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Session Videos September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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TV’24: Consumer Adoption of Streaming Drives Modernization of Measurement
Conference Session Videos September 17, 2024In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Conference Session Videos September 17, 2024In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this video, TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, learn how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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