Event Video
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Starting a Movement: Tearing the Paper Ceiling
Webinar Rewinds March 6, 2024In this webinar, presenters shared lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes).
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Conference Highlights February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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Where Should AI Reside in Your MarTech Stack?
Webinar Rewinds February 28, 20242024 finds AI both over-hyped and very real. In this webinar, get a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Conference Session Videos February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How General Mills Leverages Retail Media to Drive Growth
Conference Session Videos February 22, 2024In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Conference Session Videos February 22, 2024In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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Zero to Hero: A Data-Driven Dance Between Zero Party Data and AI
Webinar Rewinds February 22, 2024In this webinar, hear from Tod Loofbourrow, CEO of ViralGains and a renowned authority in the Artificial Intelligence domain with three decades of industry experience and teaching stints at Harvard, Stanford, and MIT.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s
Webinar Rewinds February 21, 2024In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.
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Pinterest Predicts: The Next BIG Trends for 2024
Webinar Rewinds February 15, 2024As a marketer, you don’t want to know what’s trending now; you want to know what’s trending next. In this webinar, Sydney Stanback, Brand Research Lead at Pinterest, discussed how to get ahead of the next big trends coming in 2024.
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The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Webinar Rewinds February 15, 2024In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.
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Out with Ratios, in with Smarter Budget Decisions
Webinar Rewinds February 8, 2024Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds February 7, 2024In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.
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What Conversations from CES 2024 Tell Us About Consumers, Trends, and the Year Ahead
Webinar Rewinds February 1, 2024Back by popular demand, Stagwell’s 9th annual floor tour takes you on a virtual survey of CES, the world’s largest consumer electronics show, to unpack what the conversations from this year’s show tell marketers about what will resonate in the year to come.
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CES 2024: Recap and Trends for Marketers
Webinar Rewinds January 31, 2024Now an annual tradition, Jeff Minsky is back to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, he unpacked what the latest tech innovations mean for marketers, consumers, and the brands he works with from the world’s largest consumer electronics show.
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Five Things for 2024: Elevating Nonprofit Fundraising and Marketing
Webinar Rewinds January 31, 2024In this webinar, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy shared actionable insights, innovative approaches, and proven tactics to supercharge an organization's growth and influence.
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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