Event Video
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Pinterest Predicts: The Next BIG Trends for 2024
Webinar Rewinds February 15, 2024As a marketer, you don’t want to know what’s trending now; you want to know what’s trending next. In this webinar, Sydney Stanback, Brand Research Lead at Pinterest, discussed how to get ahead of the next big trends coming in 2024.
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The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Webinar Rewinds February 15, 2024In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.
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Out with Ratios, in with Smarter Budget Decisions
Webinar Rewinds February 8, 2024Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds February 7, 2024In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.
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What Conversations from CES 2024 Tell Us About Consumers, Trends, and the Year Ahead
Webinar Rewinds February 1, 2024Back by popular demand, Stagwell’s 9th annual floor tour takes you on a virtual survey of CES, the world’s largest consumer electronics show, to unpack what the conversations from this year’s show tell marketers about what will resonate in the year to come.
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CES 2024: Recap and Trends for Marketers
Webinar Rewinds January 31, 2024Now an annual tradition, Jeff Minsky is back to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, he unpacked what the latest tech innovations mean for marketers, consumers, and the brands he works with from the world’s largest consumer electronics show.
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Five Things for 2024: Elevating Nonprofit Fundraising and Marketing
Webinar Rewinds January 31, 2024In this webinar, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy shared actionable insights, innovative approaches, and proven tactics to supercharge an organization's growth and influence.
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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Dove’s 10 Tips for Practicing Brand Purpose
Conference Session Videos January 30, 2024In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.
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Five Emerging Trends in Contemporary Business and Culture
Conference Session Videos January 30, 2024In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Conference Session Videos January 30, 2024In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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The Future Less Traveled: Dentsu Creative’s 2024 Trends
Conference Session Videos January 30, 2024In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.
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What to Expect at Retail in 2024
Conference Session Videos January 30, 2024In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.
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Ally Financial’s Excellence in Marketing Analytics Growth
Conference Session Videos January 25, 2024In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Mastering Human Storytelling for Brands with Intel
Webinar Rewinds January 25, 2024Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.
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New Year…NEW Email Tips You Need to Know!
Webinar Rewinds January 25, 2024What’s your email marketing New Year’s resolution? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! In this webinar, Jay Schwedelson guided marketers through the latest best practices in email marketing.
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Three Steps to Effective Marketing
Conference Session Videos January 25, 2024Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.
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The Beauty Blueprint: Strategies for Success in the Competitive Beauty Industry
Webinar Rewinds January 24, 2024This webinar focused on the power of creator marketing within the competitive beauty industry and how brands can get personal and scale faster with consumers.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team
Conference Session Videos January 23, 2024In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.
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