Event Video
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How to Create an Investor Mindset Culture at Your Business
Conference Session Videos January 23, 2024In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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Seize The Moment: Unleashing America’s Full Potential Through Diversity
Webinar Rewinds January 18, 2024Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.
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Decoding AI in Marketing: A Practical Guide for Marketers
Webinar Rewinds January 17, 2024In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? This webinar is designed to empower marketers by demystifying AI in advertising.
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Happy New Year! 2024 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 3, 2024A new year brings new opportunities, new fears, and new hope. Lou Cohen shared insights he’s gathered from marketing leaders about what we should expect to encounter in 2024. He also looked back on his 2023 predictions to see what he got right or wrong.
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From Theory to Practice: AI at Work in Modern Marketing
Webinar Rewinds December 14, 2023In this webinar, explore the practical applications of AI in marketing. Watch live demonstrations, gain valuable insights, and empower your marketing strategies with AI-driven innovation.
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Nation’s Favorite Ads 2023
Webinar Rewinds December 13, 2023In this webinar, System1 showcased some of the most commercially effective US advertisements of 2023, based on the emotional responses of viewers. The session also highlighted the key themes and creative features that these ads employ to drive long-term profit gain and market share growth.
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An Example of How to Represent Women in Advertising
Conference Session Videos December 7, 2023In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
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Building the B2B Business Case for In-House Digital and Creative
Conference Session Videos December 7, 2023In this video, Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.
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Creative Agility: The In-House Agency Difference
Conference Session Videos December 7, 2023In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.
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Project Management: The In-House Agency Catalyst
Conference Session Videos December 7, 2023In this video, Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.
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Transforming the Creative Development Process at Dell Technologies
Conference Session Videos December 7, 2023In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.
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Creativity in B2B: We Need to Talk About It
Conference Session Videos December 5, 2023In this video, Tom Stein and Reuben Webb, two of the leaders at ANA Agency of the Year Stein IAS, addressed the state of creativity in B2B and provided tools to elevate the conversation from subjective personal debates to objective business cases.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Conference Session Videos December 5, 2023In this video, GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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How Adobe Gets to the Heart of AI
Conference Session Videos December 5, 2023In this video, Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI.
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How to Implement an Experience Mindset and Drive Business Growth
Conference Session Videos December 5, 2023In this video, Tiffani Bova, former global growth evangelist at Salesforce, outlined the “[employee] experience mindset” and shared steps that leaders can take to develop a company culture driven by this mindset, which has been proven to drive growth when implemented effectively.
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How to Not Drown in the Sea of Sameness, Part 2
Conference Session Videos December 5, 2023In this video, Phillip Jackson explored the initial insights from Future Commerce's annual VISIONS 2023 survey and report. Learn about some of the key themes that will shape the year ahead.
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Landing the Customer Brand Promise
Conference Session Videos December 5, 2023In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
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Overview of the 2023 ANA B2B Marketing Conference
Event Soundbites December 5, 2023In this video, get a two minute overview of the 2023 ANA B2B Marketing Conference.
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The Experience Mindset
Event Soundbites December 5, 2023Getting your employees to love their jobs is the fastest way to customers to love your brand.
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