Event Video
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AI Revolution: What Brands Need to Know for 2024 and Beyond
Conference Session Videos April 15, 2024In this video, CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.
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Creativity: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, a panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.
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Navigating Consumer Paradoxes: Key Insights for Marketers in 2024
Conference Session Videos April 15, 2024In this video, Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.
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Programmatic: What Brands Need to Know
Conference Session Videos April 15, 2024In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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What Brands Need to Know: Marketing in the New Age of Commerce
Conference Session Videos April 15, 2024In this video, Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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A Panel Discussion on Combating Inherent Biases in AI
Conference Session Videos April 10, 2024See Her’s mission has been to accurately portray women and girls in marketing, media, entertainment, and more. In this video, Christine Guilfoyle, President of SeeHer, presented the empowering uses of AI for all women and girls.
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Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice
Webinar Rewinds April 10, 2024Ethical marketing advances growth and builds brand and consumer trust. In this webinar, Acxiom and the ANA Center for Ethical Marketing presented a bite-sized session on two hot topics: data privacy and consumer choice.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Session Videos April 10, 2024In this video, Kellanova shared how it’s transforming its brand-building approach and leveraging AI to ensure continued relevance in the future.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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Just Because You Can, Doesn’t Mean You Should
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Session Videos April 10, 2024In this video, IBM discussed how it’s reinventing work for its clients and own marketing through generative AI.
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Making AI Real: How IBM Is Using Gen AI to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024In this video, AI Institute explored the possibilities associated with generative AI and what the future of the technology holds.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Highlights April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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