Event Video
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Stanley Black & Decker Bets Big on Experiential
Event Soundbites March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Greenwashing versus Greenhushing
Webinar Rewinds March 14, 2024As businesses try to meet consumer demand around environmental and sustainability practices, the number of lawsuits challenging such marketing has increased. This webinar provided practical tips and advice on how to communicate the good things you’re doing, without increasing the risk of a legal challenge.
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Maximizing Return on Attention: Unveiling Consumer Attitudes and Behaviors Across Media Platforms
Webinar Rewinds March 14, 2024In this webinar, learn about new research that looks at which platforms, including podcasting, CTV, social media, YouTube, and more, are the most likely to lead to certain actions, like information seeking or even purchase, and which platforms have the most ad-skipping or switching behaviors.
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It’s 2024 and The End of Cookies. So... What’s Next?
Webinar Rewinds March 13, 2024In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Starting a Movement: Tearing the Paper Ceiling
Webinar Rewinds March 6, 2024In this webinar, presenters shared lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes).
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Businesses Succeed When Employees Can Be Themselves
Event Soundbites February 29, 2024Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.
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Overview of the 2024 ANA/AEF Future of Marketing Leadership Conference
Event Soundbites February 29, 2024In this video, get a two minute overview of the 2024 ANA/AEF Future of Marketing Leadership Conference.
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Where Should AI Reside in Your MarTech Stack?
Webinar Rewinds February 28, 20242024 finds AI both over-hyped and very real. In this webinar, get a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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ANA’s Second Annual Member Survey on Retail Media Networks: Key Findings and Take-Aways
Conference Session Videos February 22, 2024To stay ahead of trends in retail media networks (RMNs), the ANA surveyed its members in 2022 to gauge usage, attitudes, and intentions, resulting in one of the ANA’s most downloaded reports ever. With Round Two nearing completion, John Paquin provided an overview of trends in this important area.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How General Mills Leverages Retail Media to Drive Growth
Conference Session Videos February 22, 2024In this video, Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Conference Session Videos February 22, 2024In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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Using Retail Media Networks for Full Funnel Engagement
Conference Session Videos February 22, 2024In this video, Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
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Zero to Hero: A Data-Driven Dance Between Zero Party Data and AI
Webinar Rewinds February 22, 2024In this webinar, hear from Tod Loofbourrow, CEO of ViralGains and a renowned authority in the Artificial Intelligence domain with three decades of industry experience and teaching stints at Harvard, Stanford, and MIT.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s
Webinar Rewinds February 21, 2024In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.
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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Event Soundbites February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
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