Event Video | Marketing Knowledge Center

Dove’s 10 Tips for Practicing Brand Purpose

Conference Session Videos January 30, 2024

In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.

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Five Emerging Trends in Contemporary Business and Culture

Conference Session Videos January 30, 2024

In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.

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Now Trending in TV Streaming: Advertisers Cut the Cord

Conference Session Videos January 30, 2024

In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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The Future Less Traveled: Dentsu Creative’s 2024 Trends

Conference Session Videos January 30, 2024

In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.

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What to Expect at Retail in 2024

Conference Session Videos January 30, 2024

In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

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Ally Financial’s Excellence in Marketing Analytics Growth

Conference Session Videos January 25, 2024

In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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Mastering Human Storytelling for Brands with Intel

Webinar Rewinds January 25, 2024

Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.

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New Year…NEW Email Tips You Need to Know!

Webinar Rewinds January 25, 2024

What’s your email marketing New Year’s resolution? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! In this webinar, Jay Schwedelson guided marketers through the latest best practices in email marketing.

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Three Steps to Effective Marketing

Conference Session Videos January 25, 2024

Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.

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The Beauty Blueprint: Strategies for Success in the Competitive Beauty Industry

Webinar Rewinds January 24, 2024

This webinar focused on the power of creator marketing within the competitive beauty industry and how brands can get personal and scale faster with consumers.

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How Marketing Can Align with the Business and Achieve Impressive Results

Conference Session Videos January 23, 2024

In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

Conference Session Videos January 23, 2024

In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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How to Create an Investor Mindset Culture at Your Business

Conference Session Videos January 23, 2024

In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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Six Tips for a Brand Transformation Led by Marketing Operations

Conference Session Videos January 23, 2024

In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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Seize The Moment: Unleashing America’s Full Potential Through Diversity

Webinar Rewinds January 18, 2024

Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.

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Decoding AI in Marketing: A Practical Guide for Marketers

Webinar Rewinds January 17, 2024

In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? This webinar is designed to empower marketers by demystifying AI in advertising.

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Happy New Year! 2024 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen

Webinar Rewinds January 3, 2024

A new year brings new opportunities, new fears, and new hope. Lou Cohen shared insights he’s gathered from marketing leaders about what we should expect to encounter in 2024. He also looked back on his 2023 predictions to see what he got right or wrong.

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From Theory to Practice: AI at Work in Modern Marketing

Webinar Rewinds December 14, 2023

In this webinar, explore the practical applications of AI in marketing. Watch live demonstrations, gain valuable insights, and empower your marketing strategies with AI-driven innovation.

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Nation’s Favorite Ads 2023

Webinar Rewinds December 13, 2023

In this webinar, System1 showcased some of the most commercially effective US advertisements of 2023, based on the emotional responses of viewers. The session also highlighted the key themes and creative features that these ads employ to drive long-term profit gain and market share growth.

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An Example of How to Represent Women in Advertising

Conference Session Videos December 7, 2023

In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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