Event Video
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Advertising as a Service to the Consumer
Conference Session Videos March 19, 2024In this video, Shenan Reed from General Motors discussed how advertisers can bring a fresh perspective to the art of marketing and media planning, delivering quality advertising that serves the consumer.
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Advertising as a Service to the Consumer
Conference Highlights March 19, 2024A brand's most important KP is providing customers with the best media experience.
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Audience Segmentation in a Cookieless World
Conference Session Videos March 19, 2024In this video, Intel Corporation's Nicole Roth discussed how Intel approaches solutions for filling the gaps left by traditional cookies and hear how these technologies enable precise audience segmentation and enhance personalization without compromising privacy.
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Audience Segmentation in a Cookieless World
Conference Highlights March 19, 2024There are audience segmentation opportunities for customer data management in a cookieless world.
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Creating Next-Gen Fan Engagement
Conference Session Videos March 19, 2024In this video, the NFL's Andy Kauffman offered examples of how the brand is securing and growing its audience.
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Creating Next-Gen Fan Engagement
Conference Highlights March 19, 2024For the NFL, understanding its fans is crucial to getting the best return on media impressions.
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How Marketers Can Harness the Power of AI
Conference Session Videos March 19, 2024AI is already reshaping and disrupting the marketing landscape. In this session, Microsoft’s Chief Brand Officer shared how media leaders can effectively leverage AI across the marketing organization.
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How Retail Media Plays Offense and Defense for Monster Energy
Conference Session Videos March 19, 2024In this video, Monster Energy’s Brea Keating and Acadia’s Kiri Masters covered sophisticated audience segmentation strategies and how to develop a clear KPI framework with retail media.
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Kraft Heinz's Media Revolution: Forging Partnerships for Strategic Growth
Conference Session Videos March 19, 2024In this video, Nick Jezarian from Kraft Heinz and Mike Law from Akara shared insights on their strategic partnership to transform Kraft Heinz's media approach, emphasizing culture, creativity, and consumer connections.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Session Videos March 19, 2024For the ninth time in the 12-year history of this event, Marc Pritchard delivered the opening keynote of the ANA Media Conference.
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Marc Pritchard on How Brands Can Create Market Growth
Conference Highlights March 19, 2024Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Session Videos March 19, 2024In this video, Nationwide's Kristi Daraban explained how the brand capitalized on a popular piece of user-generated content on TikTok that featured its jingle.
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Maximizing a Viral Influencer Moment: Nationwide’s Story
Conference Highlights March 19, 2024To reach a younger audience of starter families, Nationwide created a relatable, entertaining persona for its social media efforts.
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Setting the Stage: Media Opportunity and Complexity
Conference Session Videos March 19, 2024CEO Bob Liodice shared what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers as they navigate a challenging media ecosystem.
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Stanley Black & Decker Bets Big on Experiential
Conference Highlights March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Greenwashing versus Greenhushing
Webinar Rewinds March 14, 2024As businesses try to meet consumer demand around environmental and sustainability practices, the number of lawsuits challenging such marketing has increased. This webinar provided practical tips and advice on how to communicate the good things you’re doing, without increasing the risk of a legal challenge.
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Maximizing Return on Attention: Unveiling Consumer Attitudes and Behaviors Across Media Platforms
Webinar Rewinds March 14, 2024In this webinar, learn about new research that looks at which platforms, including podcasting, CTV, social media, YouTube, and more, are the most likely to lead to certain actions, like information seeking or even purchase, and which platforms have the most ad-skipping or switching behaviors.
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It’s 2024 and The End of Cookies. So... What’s Next?
Webinar Rewinds March 13, 2024In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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