Event Video
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Soundbites April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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At What Point Will AI Replace Creatives?
Event Soundbites April 9, 2024Shiv Singh, co-founder of AI trailblazers, shared his thoughts on when AI will replace creatives and what marketing professionals can do to prepare for that reality.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos April 9, 2024In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Session Videos April 9, 2024In this video, learn how Ally Financial embarked on experimental use cases leveraging Ally.ai, a proprietary cloud-based platform that brings the speed and functionality of commercial generative AI tools but with the data security protections and specialized human touch that are essential for financial services companies.
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Human Centered AI — Lessons from an Ally AI Experiment
Event Soundbites April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Leveraging Gen AI to Enhance and Accelerate Customer Experience
Conference Session Videos April 9, 2024In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Event Soundbites April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Personalized: Customer Strategy in the Age of AI
Conference Session Videos April 9, 2024In this video, Jon Francis, chief data and analytics officer at General Motors, and Mark Abraham, senior partner and global leader of BCG's Personalization business, shared their latest thinking on the topic of personalization.
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Personalized: Customer Strategy in the Age of AI
Event Soundbites April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Event Soundbites April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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The Power of AI for Customer Experience
Conference Session Videos April 9, 2024In this video, H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block's customers led to the launch of its first-ever AI offering, AI Tax Assist.
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The Power of AI for Customer Experience
Event Soundbites April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Transforming Transformation with Gen AI
Conference Session Videos April 9, 2024In this video, Chris Duffey, head of Genstudio at Adobe, outlined five vectors of innovation related to generative AI and provided context for each.
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A Framework for the Validation and Prioritization of AI Use Cases
Conference Session Videos April 8, 2024In this video from the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.
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Crawl, Walk, Run, Fly! Navigating Your AI Journey
Conference Session Videos April 8, 2024Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. In this video, SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.
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2024 Email Delivery Spotlight: The Impact and Opportunity from Gmail and Yahoo Changes and Other Key Updates
Webinar Rewinds April 3, 2024New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, a panel broke down the changes, explained what happened for those who haven’t complied, and helped marketers understand the evolution to come.
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Unleashing the Power of Gender Equitable Media and Advertising for Global Growth
Webinar Rewinds April 3, 2024In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.
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