Event Video
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Five Ways Data Can Help You Prove the Value of Your In-House Agency
Webinar Rewinds June 19, 2019Learn how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.
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Take Your Brand to the Next Level with Omni-Channel Marketing
Webinar Rewinds June 13, 2019Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.
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How In-House Agencies and External Agency Partners Work Together
Webinar Rewinds June 12, 2019CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.
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Influencer Marketing Tips
Conference Session Videos June 11, 2019In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
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Boeing: Workflow Management Tool Adoption Process
Webinar Rewinds June 5, 2019Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.
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Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Conference Session Videos May 31, 2019In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
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Go Bold or Go Home: The Risks and Rewards of Breakthrough Work
Conference Session Videos May 31, 2019The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.
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Marketing Amid Organizational Transformation
Conference Session Videos May 31, 2019In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.
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Overview of the 2019 ANA Masters of B2B Marketing Conference
Conference Highlights May 31, 2019In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.
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Sales Enablement Success
Conference Highlights May 31, 2019To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.
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Sales Enablement Success
Conference Session Videos May 31, 2019In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.
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Why Marketing Needs Disruption
Conference Highlights May 31, 2019Marketers have to remember that, above all, this is a business of the heart and emotional connection with consumers.
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Why Marketing Needs Disruption
Conference Session Videos May 31, 2019In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.
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Adapting B2B Creativity in a Digital World
Conference Session Videos May 30, 2019In this video, learn why instead of trying to be creative, brands need to create ideas with value.
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Creating Brand Preference in a Seemingly Mundane Category
Conference Session Videos May 30, 2019In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
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Driving Growth Through a Balance of Brand and Demand
Conference Session Videos May 30, 2019In this video, LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Highlights May 30, 2019Emotion should have the same priority as logic in driving B2B marketing decisions.
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How Caterpillar Uses Emotion and Logic to Drive Growth
Conference Session Videos May 30, 2019In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.
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Mastering B2B Marketing in a Digital Age
Conference Highlights May 30, 2019In leading digital transformation, marketers have to focus on the three Ps: people, processes, and partnerships.
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Mastering B2B Marketing in a Digital Age
Conference Session Videos May 30, 2019In this video, Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.
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