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Event Video

The Rise of the Internal Agency at Revlon
Conference Highlights May 1, 2019
Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.
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The Rise of the Internal Agency at Revlon
Conference Session Videos May 1, 2019
In this video, learn how Revlon underwent a year-long process to build an internal agency from scratch after creating a Digital Center of Excellence.
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An Optimized Approach to Implementing Production Trends
Conference Session Videos April 30, 2019
In this video, learn how Constellation Brands streamlined its production workflow to maximize the relationships between its procurement and marketing divisions and with its agency partners.
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How Boeing Optimizes Its In-House Creative Investment
Conference Highlights April 30, 2019
To be successful, an in-house agency should have a North Star, a leader who’s a change agent, and brand consistency.
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How Boeing Optimizes Its In-House Creative Investment
Conference Session Videos April 30, 2019
In this video, learn how Boeing redesigned its internal creative services team to improve culture and increase creative value and quality.
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The Basics of Navigating the Explosive Media Universe
Conference Session Videos April 30, 2019
In this video, Active International explored ways brands can successfully navigate the increasingly fragmented media landscape.
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The Disruption of Direct-to-Consumer Brands
Conference Session Videos April 30, 2019
In this video, Patrick Dolan shared findings from the “IAB 250 Direct Brands to Watch” report, which identified top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy.
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2019 ANA Advertising Financial Management Conference — Opening Remarks
Conference Session Videos April 29, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Advertising Financial Management Conference.
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2019 Industry Trends from Industry Experts
Conference Session Videos April 29, 2019
In this video, two partners from Reed Smith discussed major trends and issues that will affect the marketing industry in 2019 and beyond, including a deep dive on updates to the SAG-AFTRA commercials contract.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Conference Highlights April 29, 2019
Farmers Insurance uses fractional attribution and media mix modeling to determine the allocation of marketing dollars.
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How to Avoid Waste in Marketing: Advice from Farmers Insurance
Conference Session Videos April 29, 2019
In this video, Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.
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It Was the Best of Times, It Was the Worst of Times
Conference Highlights April 29, 2019
To get the best results from their agency partners, marketers should focus on value creation rather than paying less.
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It Was the Best of Times, It Was the Worst of Times
Conference Session Videos April 29, 2019
It can be difficult to talk business with your agency, while also maximizing the value for your organization. Carl Johnson, founding partner and chairman of Anomaly, provided an alternative point of view for creating a partnership between agency and brand.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Conference Highlights April 29, 2019
The mission of Mastercard’s marketing is to build the brand, business, and platforms for sustainable competitive advantage.
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Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature
Conference Session Videos April 29, 2019
In this video, Mastercard described the visual and audio components of its rebranding effort.
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Seven Tips for Organizational Transformation
Conference Highlights April 29, 2019
Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.
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Seven Tips for Organizational Transformation
Conference Session Videos April 29, 2019
In this session, MediaLink offered guidance to those responsible for organizational transformation.
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Current Practices in Media Agency Compensation
Conference Session Videos April 28, 2019
In this video, researchers shared the results of a recent study of media agency compensation.
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The Future of Marketing and Advertising
Conference Session Videos April 28, 2019
In this video, GroupM’s Brian Wieser offered insights about what marketers can learn from other disciplines such as procurement.
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The Power of Television Audience Targeting
Conference Session Videos April 28, 2019
In this video, WarnerMedia shed light on the audience-targeting capabilities of television.
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