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Event Video

Privacy for America: A Bold New Paradigm for a National Law
Conference Session Videos November 4, 2019
In this video, presenters discussed the changing expectations of consumers, businesses, and policymakers around data collection and use.
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Real-Time Marketing 101
Conference Session Videos November 4, 2019
In this video, a panel of law experts discussed the intersection of real-time marketing and social media.
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Regulated Industries: Alcohol
Conference Session Videos November 4, 2019
In this video, industry experts discussed regulations surrounding alcohol marketing.
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What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy
Webinar Rewinds November 4, 2019
In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).
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Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint
Webinar Rewinds October 31, 2019
In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.
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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy
Webinar Rewinds October 30, 2019
In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Identity Resolution: The Key to Effective Consumer-Centric Marketing
Webinar Rewinds October 24, 2019
In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.
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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers
Webinar Rewinds October 23, 2019
In this webinar, Hot Wheels shared how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids.
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How Design Thinking Can Transform Customer Experience
Webinar Rewinds October 17, 2019
In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.
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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever
Webinar Rewinds October 16, 2019
In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement
Webinar Rewinds October 10, 2019
In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.
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Building and Maintaining a Powerful Social Fandom
Webinar Rewinds October 9, 2019
In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.
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Ideas With Value
Webinar Rewinds October 9, 2019
Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.
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Building a Brand: When Tech and Lifestyle Collide
Event Soundbites October 5, 2019
For Postmates, bridging brand building and growth starts with understanding customers.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Session Videos October 5, 2019
In this video, Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Soundbites October 5, 2019
Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Conference Session Videos October 5, 2019
In this video, Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Event Soundbites October 5, 2019
American Family Insurance applied the power of the word “and” in moving to the next level of growth.
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Overview of 2019 ANA Masters of Marketing Week
Event Soundbites October 5, 2019
In this video, get a three-minute overview of the 2019 ANA Masters of Marketing Week.
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Reinventing the Marketing Playbook
Event Soundbites October 5, 2019
Avocados from Mexico’s primary marketing mission is to drive category growth and value, with a focus on handheld consumption.
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