Event Video

Reinventing the Marketing Playbook
Conference Session Videos May 17, 2019
In this video, Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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2019 ANA Brand Activation Marketing Conference — Opening Remarks
Conference Session Videos May 16, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.
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Citi Markets with Purpose
Conference Highlights May 16, 2019
Talking about purpose has to be accompanied by taking action that’s authentic to your brand.
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Elevating Brand Love Through Experiences
Conference Highlights May 16, 2019
PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.
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How HP Captures Gamers’ Hearts and Minds
Conference Session Videos May 16, 2019
In this video, HP shared insights into how it leveraged the gaming community to create brand advocates while avoiding the pitfalls of traditional activations.
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How L.L. Bean Delivered Proof on Brand Promise
Conference Session Videos May 16, 2019
In this video, learn how, as part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.
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How the Cannabis Industry Is Driving Grassroots Marketing
Conference Highlights May 16, 2019
Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.
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How the Cannabis Industry Is Driving Grassroots Marketing
Conference Session Videos May 16, 2019
In this video, Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.
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The Barbie Evolution
Conference Highlights May 16, 2019
Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.
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The Barbie Evolution
Conference Session Videos May 16, 2019
In this video, learn how Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.
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Living Out a Brand Purpose
Conference Highlights May 15, 2019
For Sallie Mae, the keys to successful brand activation have included employee engagement and storytelling.
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Living Out a Brand Purpose
Conference Session Videos May 15, 2019
In this video, Sallie Mae advised organizations on how to identify their brand purpose and then evoke it with their marketing.
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Staging Successful PR Promotions: Eight Tips from WestJet
Conference Session Videos May 15, 2019
In this video, the airline WestJet shared lessons learned through its numerous PR promotions.
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The Carvana Approach: Customer Experience and Brand Activations
Conference Session Videos May 15, 2019
In this video, Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.
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The New SAG-AFTRA Contract
Webinar Rewinds May 14, 2019
In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.
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Advancing Your Analytics Culture to Supercharge Your Company’s Performance
Webinar Rewinds May 9, 2019
In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Creating Meaningful Partnerships Between Influencers and Brands
Webinar Rewinds May 8, 2019
In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Diversifying the Supplier Ecosystem
Conference Highlights May 1, 2019
Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.
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Diversifying the Supplier Ecosystem
Conference Session Videos May 1, 2019
In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.
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Fraud in Digital Advertising
Conference Session Videos May 1, 2019
In this video, learn about the results of a study to measure bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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