Event Video | Marketing Knowledge Center

Thinking Small Isn’t Small at All

Event Soundbites October 3, 2019

Disciplined sacrifice in brand positioning has produced a clear focus for Pearle Vision’s marketing.

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Turning Purpose into Action with Experience Management

Event Soundbites October 3, 2019

Marketers need access to experiential data to build customer loyalty and elevate their business operations.

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Turning Purpose into Action with Experience Management

Conference Session Videos October 3, 2019

In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

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What’s New at Disney?

Conference Session Videos October 3, 2019

In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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What’s New at Disney?

Event Soundbites October 3, 2019

Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.

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2019 ANA Masters of Marketing Week — Wednesday in One Minute

Event Soundbites October 2, 2019

Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.

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Burnout Flashpoint: The Stress Epidemic Confronting American Women in 2020

Webinar Rewinds September 26, 2019

In partnership with The Harris Poll, Meredith presented an exclusive national survey examining the epidemic-level of stress women are facing today.

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Crisis Alert: Managing Your B2B Brand in an Unpredictable World

Webinar Rewinds September 26, 2019

We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.

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How Talent and Rights Management Impacts Your Creative Investment

Webinar Rewinds September 26, 2019

In this webinar, learn more about the impact of talent and rights on the cost of producing commercials and what should be considered before you even begin to shoot.

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Presentation Skills: How to Combat the Five Feet of Fear

Webinar Rewinds September 25, 2019

Getting up in front of an audience and talking is by the far one of the most intimate and engaging ways to connect with your audiences and customers. In this webinar, get tools to promote confidence and become the speaker you are meant to be.

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Create Content People Care About: Mapping Your Content to the Consumer Decision Journey

Webinar Rewinds September 18, 2019

In this webinar, Maggie Avram, VP of Digital Strategy at Chicago’s Laughlin Constable, discussed how marketers can strategically craft content around the customer's needs and make it work harder for the brand.

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Getting Buy-In for Your Media Plan

Webinar Rewinds September 18, 2019

In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

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Do This, Not That! 20 Best Practices for Email Marketing Campaigns That Drive Customer Engagement

Webinar Rewinds September 17, 2019

Learn about the top dos and don'ts for email marketing campaigns. From subject lines and trigger emails to ESP metrics and the latest developments around Accelerated Mobile Pages Project technology, this session covered the unique insights you need to set your email marketing campaigns up for success!

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Crafting Radio Creative That Works!

Webinar Rewinds September 12, 2019

In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

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From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category

Webinar Rewinds September 12, 2019

In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

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American Heart Association: Five Keys to Reaching 1 Billion People a Month

Webinar Rewinds September 11, 2019

The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.

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From Insights to Marketing in a Nonprofit Environment

Event Soundbites September 11, 2019

Insights from donor analytics and consumer research helped revitalize the American Cancer Society’s messaging and branding.

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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

Event Soundbites September 11, 2019

Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.

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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

Conference Session Videos September 11, 2019

In this video, Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.

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Overview of the 2019 Data & Measurement Conference

Event Soundbites September 11, 2019

In this video, get a two-minute overview of the 2019 Data & Measurement Conference.

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