Event Video
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Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio
Conference Session Videos November 7, 2019In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Event Soundbites November 7, 2019Key to multicultural growth at McDonalds’ is leveraging behavioral insights and measurement.
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How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America
Conference Session Videos November 7, 2019In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.
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Laying the Groundwork for Culturally Sensitive Marketing
Conference Session Videos November 7, 2019In this video, a panel offered advice for how to promote marketing practices that are respectful of diversity.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Event Soundbites November 7, 2019To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Conference Session Videos November 7, 2019Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.
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Ten Trends from the United States Multicultural Media Forecast 2019
Conference Session Videos November 7, 2019In this video, PQ Media shared recent findings on the state of multicultural media.
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Ulta on Building a Diversity-Forward Brand
Conference Session Videos November 7, 2019In this video, hear how Ulta is an inclusive beauty brand on a journey to empower its customers and celebrate diversity.
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Why Multicultural Marketing Is Marketing
Event Soundbites November 7, 2019P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.
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Why Multicultural Marketing Is Marketing
Conference Session Videos November 7, 2019In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.
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Your Digital Media KPI's Are All Wrong. Can In-House Models Solve It?
Webinar Rewinds November 7, 2019Most advertisers do not realize that their digital marketing KPI's are completely wrong. In this webinar, learn why hybrid in-housing models such as owning your data and tech vendor contracts are critical.
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2019 Multicultural Marketing & Diversity Conference — Opening Remarks
Conference Session Videos November 6, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Multicultural Marketing & Diversity Conference.
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Creating an Environment of Accessibility and Inclusion
Event Soundbites November 6, 2019Accessibility for consumers with disabilities is a missed opportunity for brand marketers.
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Creating an Environment of Accessibility and Inclusion
Conference Session Videos November 6, 2019In this video, Storm Smith, an African-American creative at BBDO, explained the importance of advocating for accessibility and inclusion.
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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners
Webinar Rewinds November 6, 2019In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Event Soundbites November 6, 2019Common trial mistakes made by lawyers include not presenting a full story to jurors and getting lost in the details.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Conference Session Videos November 6, 2019In this video, a panel of federal judges discussed their views of advertising litigation and litigants.
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Influencer Marketing Best Practices: A Panel of Experts
Event Soundbites November 6, 2019Defining deliverables is critical when drafting agreements with influencers/endorsers.
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Influencer Marketing Best Practices: A Panel of Experts
Conference Session Videos November 6, 2019In this video, hear different perspectives on compliance and influencer best practices.
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Legislative Year in Review
Conference Session Videos November 6, 2019In this video, ANA's Group Executive Vice President, Government Relations, Dan Jaffe, gave an overview of the past year in legislative issues.
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