Event Video
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Deliver Value Beyond Savings: Helping Marketing Achieve Objectives Using Optimized Agency Management
Webinar Rewinds July 25, 2019In this webinar, Decideware and LinkRFx shared how to move up the value pyramid to deliver more strategic value.
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Domino’s: From Bad Pizza to Machine Learning
Conference Highlights July 25, 2019Domino’s digital strategy is driven by embracing new technologies, challenging everything, and being prepared for innovation.
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Domino’s: From Bad Pizza to Machine Learning
Conference Session Videos July 25, 2019In this video, Domino’s shared the story of its brand transformation and how embracing innovation led it to create its most recent campaign, “Points for Pies,” which leveraged AI and celebrated the love of pizza around the nation.
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How AI Is Transforming Advertising and What You Should Do About It
Conference Session Videos July 25, 2019Learn how B2C marketers can cut through the hype of AI’s role and value in advertising and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.
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How Sephora Creates Digital Content that Sparks Engagement
Conference Highlights July 25, 2019Sephora is using audience engagement to build a squad of social influencers.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Highlights July 25, 2019Jack in the Box is tapping into the growth of esports by building long-term connections with gamers.
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Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Session Videos July 25, 2019In this video, Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.
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Remaining Relevant in Transformative Times
Conference Highlights July 25, 2019The only companies that will win in the digital landscape are those that have a disproportionate share of talent.
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Remaining Relevant in Transformative Times
Conference Session Videos July 25, 2019In this video, Rishad Tobaccowalla, chief growth officer at Publicis Group, shared his thoughts on how brands must continue to evolve to maintain relevancy.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Highlights July 25, 2019MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.
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Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Session Videos July 25, 2019In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.
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Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads
Webinar Rewinds July 24, 2019Paolo Provinciali, head of U.S. media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.
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Fraud in Digital Advertising
Conference Session Videos July 24, 2019In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
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How Inventive Experiences Power New Balance’s Success
Conference Session Videos July 24, 2019In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
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The Power of Podcasting
Conference Session Videos July 24, 2019In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
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Optimize Your Approach to Performance Media Buying
Webinar Rewinds July 17, 2019In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.
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Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results
Webinar Rewinds July 17, 2019In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.
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Fraud in Digital Advertising
Webinar Rewinds July 10, 2019In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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How to Use Social Influencers in New Media Marketing
Webinar Rewinds July 9, 2019In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.
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Transforming a Legacy In-House Agency into a Strategic Partner
Webinar Rewinds June 26, 2019Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.
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