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Event Video

Opening CMO Keynote
Event Soundbites November 6, 2019
Marketers’ business imperative is to build diverse teams that represent the communities they serve.
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Opening CMO Keynote
Conference Session Videos November 6, 2019
Antonio Lucio is the global chief marketing officer at Facebook and has been a huge, positive voice on the value of diversity in the workplace. He shared the wealth of his experience in this opening CMO keynote.
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Overview of the 2019 ANA/BAA Marketing Law Conference
Event Soundbites November 6, 2019
In this video, get a two-minute overview of the 2019 ANA/BAA Marketing Law Conference.
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Speaking the Multicultural Moviegoer's Language
Conference Session Videos November 6, 2019
TheaterEars is an audio app that enables moviegoers to enjoy the latest blockbuster in their native language at any U.S. cinema — all in real time. Learn how they successfully leveraged technology to foster new opportunities within the multicultural landscape.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day
Conference Session Videos November 6, 2019
In this video, Brian Murphy and Jeff Greenbaum from Frankfurt Kurnit Klein & Selz PC discussed ten contract clauses every marketing lawyer can’t do without. The provisions that can turn a day from an unmitigated disaster into a mitigated one.
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2019 ANA/BAA Marketing Law Conference — Opening Remarks
Conference Session Videos November 5, 2019
ANA CEO Bob Liodice delivered the opening remarks of the 2019 ANA/BAA Marketing Law Conference.
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Advertising Review of the Year’s Biggest Cases with the Regulators
Conference Session Videos November 5, 2019
In this video, a variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.
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Automating Compliance Programs
Conference Session Videos November 5, 2019
In this video, Microsoft discussed some of the legal functions that it has been able to partially automate, such as creating agreements for giveaways and rules for contests and sweepstakes.
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Emerging Trends in Advertising Litigation
Conference Session Videos November 5, 2019
In this video, two expert lawyers addressed significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Event Soundbites November 5, 2019
Monitoring influencers/endorsers is a reasonableness standard for brands, says the FTC.
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Conference Session Videos November 5, 2019
In this video, learn more about the FTC's endorsement guides and continued enforcement.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Event Soundbites November 5, 2019
In a world of blurred reality, it’s important that marketers not lose sight of what’s authentic and right.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Session Videos November 5, 2019
In this video, Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Event Soundbites November 5, 2019
It’s important to understand the multilayered complexities of accepting payments when entering the D-to-C space.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Conference Session Videos November 5, 2019
In this video, a panel of legal experts discussed the ins and outs of direct-to-consumer sales.
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Year in Review, Sweepstakes, Contests, Privacy, Digital, and Social Media
Conference Session Videos November 5, 2019
In this video, a master of the arts gave industry highlights of the year, and shared strategies/tactics and an insider’s look at how to deal with the key issues of the day.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Event Soundbites November 4, 2019
The basic goal in advertising law is to ensure that messaging is truthful and helps consumers make informed decisions.
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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media
Conference Session Videos November 4, 2019
This session covered important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Event Soundbites November 4, 2019
Breadth is a key consideration for marketers when drafting influencer morals clauses.
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Privacy for America: A Bold New Paradigm for a National Law
Event Soundbites November 4, 2019
An industry coalition is laying the groundwork for a single national standard for data privacy and security.
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