Event Video

An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Conference Session Videos November 20, 2019
In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Conference Session Videos November 20, 2019
In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Fraud and the Future of Influencer Marketing
Event Soundbites November 20, 2019
To be more strategic about influencer marketing, brands should take a long-term, holistic approach.
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Fraud and the Future of Influencer Marketing
Conference Session Videos November 20, 2019
Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.
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Influencing Travel with Oneika Raymond
Event Soundbites November 20, 2019
A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.
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Influencing Travel with Oneika Raymond
Conference Session Videos November 20, 2019
In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Event Soundbites November 20, 2019
Marketers should have diligence strategies to mitigate the risks of using social media influencers.
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Mitigating Influencer Risk
Conference Session Videos November 20, 2019
In this video, Kroll, a corporate investigations and risk consulting firm based in New York City, discussed real-world examples to show the range of influencer risks that brands face.
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Not All Influence Is Legit: A Data-First Approach to Influencer Marketing
Conference Session Videos November 20, 2019
Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.
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Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence
Conference Session Videos November 20, 2019
Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.
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Unexpected Influencers: Delivering Big for Frito-Lay
Conference Session Videos November 20, 2019
Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?
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Creating Competitive Agile Marketing Organizations
Webinar Rewinds November 13, 2019
In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Event Soundbites November 8, 2019
Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Conference Session Videos November 8, 2019
In this video, learn how the Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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List Management and Best Practices 101
Webinar Rewinds November 8, 2019
For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.
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Overview of the 2019 Multicultural Marketing & Diversity Conference
Event Soundbites November 8, 2019
In this video, get a two-minute overview of the 2019 Multicultural Marketing & Diversity conference.
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What a Denny's Booth Can Tell You About Where America Is Going
Event Soundbites November 8, 2019
To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.
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What a Denny’s Booth Can Tell You About Where America Is Going
Conference Session Videos November 8, 2019
In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues
Conference Session Videos November 8, 2019
In this video, experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.
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Building a Diversity-Forward Brand
Event Soundbites November 7, 2019
Putting diversity at the core of its marketing vision has unlocked brand growth opportunities for Ulta Beauty.
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