Event Video

How to Reach New Waves of Consumers
Conference Session Videos September 9, 2019
Hulu’s Head of Ad Sales Research, Asaf Davidov, took a dive into the consumer’s digital path and explored their attitudes and behaviors around ad experiences, formats, and brand messaging.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Highlights September 9, 2019
As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Session Videos September 9, 2019
In this video, learn how marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World
Webinar Rewinds September 4, 2019
Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.
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Attribution Techniques for Fundraising
Conference Session Videos August 28, 2019
In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
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How to Get Sustainers Committed for the Long Haul
Conference Highlights August 28, 2019
Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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How to Get Sustainers Committed for the Long Haul
Conference Session Videos August 28, 2019
In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.
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Luncheon Fireside Chat — Data Privacy Challenges
Conference Highlights August 28, 2019
As regulation of data collection and distribution grows, nonprofits have to be more privacy-conscious internally and externally.
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McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Webinar Rewinds August 28, 2019
McCormick discussed their foundational work as a smaller company trying to navigate the most efficient use of resources, progress in accelerating ROI application and improvement.
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Organizational Transformation: A Nonprofit Case Study
Conference Session Videos August 28, 2019
In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.
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Overview of the 2019 ANA Chicago Nonprofit Conference
Conference Highlights August 28, 2019
In this video, get a two-minute overview of the 2019 ANA Chicago Nonprofit Conference.
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United Way 132 Years Young...and Counting
Conference Highlights August 28, 2019
Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.
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United Way 132 Years Young...and Counting
Conference Session Videos August 28, 2019
In this video, United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.
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2019 ANA Chicago Nonprofit Conference — Opening Remarks
Conference Session Videos August 27, 2019
In this video, Bill Tucker, ANA Group Executive Vice President, delivered the opening remarks of the 2019 ANA Chicago Nonprofit Conference.
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Bolster Your Planned Gift-Giving
Conference Session Videos August 27, 2019
In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.
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How Charities Work with Brands to Raise Funds and Awareness
Conference Session Videos August 27, 2019
In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.
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Meeting the Next Generation Where They Are
Conference Highlights August 27, 2019
Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.
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Meeting the Next Generation Where They Are
Conference Session Videos August 27, 2019
In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.
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The Power of Purpose
Conference Highlights August 27, 2019
Nonprofit organizations are positioned to lead the conversation about purpose.
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How Great Culture Benefits Fundraising
Conference Session Videos August 26, 2019
In this video, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.
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