g Event Video | Marketing Knowledge Center | ANA

Event Video

From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category
Webinar Rewinds September 12, 2019
In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.
view
American Heart Association: Five Keys to Reaching 1 Billion People a Month
Webinar Rewinds September 11, 2019
The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.
view
From Insights to Marketing in a Nonprofit Environment
Conference Highlights September 11, 2019
Insights from donor analytics and consumer research helped revitalize the American Cancer Society’s messaging and branding.
view
McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Conference Highlights September 11, 2019
Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.
view
McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution
Conference Session Videos September 11, 2019
In this video, Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.
view
Overview of the 2019 Data & Measurement Conference
Conference Highlights September 11, 2019
In this video, get a two-minute overview of the 2019 Data & Measurement Conference.
view
2019 Data & Measurement Conference — Opening Remarks
Conference Session Videos September 10, 2019
ANA CEO Bob Liodice and Bill Tucker, Group Executive Vice President at ANA, delivered the opening remarks of the 2019 Data & Measurement Conference.
view
ADA Title III Website and Mobile App Accessibility
Webinar Rewinds September 10, 2019
In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.
view
ANA Privacy Update
Conference Highlights September 10, 2019
An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.
view
ANA Privacy Update
Conference Session Videos September 10, 2019
Privacy and data security are currently ANA’s number one government relations issue. In this video, ANA provided an update on the status of these issues and projection of likely further developments.
view
Building an In-House Marketing Technology Stack
Conference Highlights September 10, 2019
As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.
view
Building an In-House Marketing Technology Stack
Conference Session Videos September 10, 2019
In this video, learn how direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
view
How Coke Is Connecting Digitally with Its Offline Consumers
Conference Highlights September 10, 2019
To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.
view
How Coke Is Connecting Digitally with Its Offline Consumers
Conference Session Videos September 10, 2019
In this video, Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
view
How Google and Discover Financial Services Measure for Growth
Conference Highlights September 10, 2019
Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
view
How Google and Discover Financial Services Measure for Growth
Conference Session Videos September 10, 2019
In this video, learn how Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
view
How to Build a Data Lake
Conference Highlights September 10, 2019
Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
view
The MRC Cross Media Standard — Completed, Now Moving to Implement
Conference Session Videos September 10, 2019
In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
view
Four Tips for Testing and Measuring Digital Advertising
Conference Session Videos September 9, 2019
In this video, TechStyle advised marketers on how to empirically optimize their digital advertising.
view
How Addressable TV Is Driving Business Outcomes for Brands Today
Conference Session Videos September 9, 2019
In this video, learn why TV is no longer exclusively a broadcast medium thanks to addressable TV.
view

First << 162 163 164165166 167 168 >> Last (180)

Explore Our Insights

Topics
Products

Explore ANA products, services, and unique marketing insights by your area of interest.

Explore the depth and breadth of ANA content through our product subcategories.