Event Video
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Countdown to CCPA: ANA Guidance for Members
Webinar Rewinds November 25, 2019The countdown to the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020 is getting closer with each passing day. ANA and Venable shared newly-released guidance on how ANA members can get ready for CCPA.
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2019 Influencer Marketing Conference — Opening Remarks
Conference Session Videos November 21, 2019Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.
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An Influencer Marketing Case Study from Sallie Mae
Event Soundbites November 21, 2019Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.
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An Influencer Marketing Case Study from Sallie Mae
Conference Session Videos November 21, 2019In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.
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Best Practices in Leveraging Consumer Data with New Technologies
Webinar Rewinds November 21, 2019Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.
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Building to Scale: 2020 Video | The Value of Addressable TV and OTT
Webinar Rewinds November 21, 2019What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.
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How Influencer Marketing Actually Works
Conference Session Videos November 21, 2019In this video, Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.
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How to Build a World-Class Influencer Marketing Program
Event Soundbites November 21, 2019Best practices for building an influencer program include having a social presence and never stop learning.
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How to Build a World-Class Influencer Marketing Program
Conference Session Videos November 21, 2019In this video, a business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.
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How Volvo Approaches Influencer Marketing
Conference Session Videos November 21, 2019In this video, Volvo shared the tactical components of its influencer marketing strategy.
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How Volvo Drives Influence
Event Soundbites November 21, 2019Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.
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Innovation with Influencers
Event Soundbites November 21, 2019Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.
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Innovation with Influencers
Conference Session Videos November 21, 2019In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.
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Insider Influencer Marketing at Mondelēz International
Event Soundbites November 21, 2019Marketers need to establish clear guidelines for influencers and make sure content is aligned with their consumers’ interests.
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Overview of the 2019 Influencer Marketing Conference
Event Soundbites November 21, 2019In this video, get a two-minute overview of the 2019 Influencer Marketing Conference.
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Conference Session Videos November 20, 2019In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Conference Session Videos November 20, 2019In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Fraud and the Future of Influencer Marketing
Event Soundbites November 20, 2019To be more strategic about influencer marketing, brands should take a long-term, holistic approach.
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Fraud and the Future of Influencer Marketing
Conference Session Videos November 20, 2019Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.
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Influencing Travel with Oneika Raymond
Event Soundbites November 20, 2019A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.
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