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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Session Videos October 5, 2019
In this video, Eric Asche, chief marketing and strategy officer at Truth Initiative, shared how the organization has fought for 20 years against the tobacco industry.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Conference Highlights October 5, 2019
Major challenges for Truth Initiative are building relevancy and connecting the dots with things consumer care about.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Conference Session Videos October 5, 2019
In this video, Telissa Yancy, COO at American Family Insurance, shared how a focus on purpose has reaped tremendous rewards for American Family Insurance.
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Leveraging Culture, Creativity, and Courage for Transformation and Growth
Conference Highlights October 5, 2019
American Family Insurance applied the power of the word “and” in moving to the next level of growth.
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Overview of 2019 ANA Masters of Marketing Week
Conference Highlights October 5, 2019
In this video, get a three-minute overview of the 2019 ANA Masters of Marketing Week.
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Reinventing the Marketing Playbook
Conference Highlights October 5, 2019
Avocados from Mexico’s primary marketing mission is to drive category growth and value, with a focus on handheld consumption.
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Reinventing the Marketing Playbook
Conference Session Videos October 5, 2019
In this video, Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Andrea Brimmer, Ally
Conference Highlights October 5, 2019
In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Thomas Burkhardt, Marcho Eyewear
Conference Highlights October 5, 2019
In this video, Marcho Eyewear CMO Thomas Burkhardt discussed how Instagram and influencers help reach fragmented audiences.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and David Gitter, World Poker Tour
Conference Highlights October 5, 2019
In this video, World Poker Tour Chief Marketing Officer David Gitter talked about how poker brings together people from diverse backgrounds.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Doug Zarkin, Pearle Vision Luxottica
Conference Highlights October 5, 2019
In this video, Doug Zarkin, Pearle Vision Luxottica Chief Marketing Officer, discussed the importance of language versus insights when trying to engage Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Meredith Verdone, Bank of America
Conference Highlights October 5, 2019
In this video, Bank of America Chief Marketing Officer Meredith Verdone discussed how the brand engages Latinx consumers through their aspirations.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Raja Rajamannar, Mastercard
Conference Highlights October 5, 2019
In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Rishad Tobaccowala, Publicis Groupe
Conference Highlights October 5, 2019
In this video, Rishad Tobaccowala, Publicis Groupe Chief Growth Officer, spoke about the spending power of Latinx consumers and their influence in culture.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Sean Moran
Conference Highlights October 5, 2019
In this video, Mark Consuelos and Sean Moran discussed Pluto TV’s strategy to reach Latinx consumers.
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Viacom Ad Solutions CMO Interviews: Mark Consuelos and Steven Wolfe Pereira, Encantos Media
Conference Highlights October 5, 2019
In this video, Encantos Media's Steven Wolfe Pereira discussed the impact of Latinx consumers on the American economy.
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2019 ANA Masters of Marketing Week — Friday in One Minute
Conference Highlights October 4, 2019
Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.
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A Futurist Prepares for the Future
Conference Highlights October 4, 2019
To think like an insightful futurist, you have to challenge the status quo by tapping into trends.
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Built to Suck
Conference Highlights October 4, 2019
A survivalist mentality and being adaptable to change are vital to thriving at a time when big business is inhibiting growth.
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Chobani: Building an In-House Agency from Scratch
Conference Session Videos October 4, 2019
In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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