Event Video | Marketing Knowledge Center

What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design

Webinar Rewinds March 4, 2020

It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.

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2020 ANA Masters of Data and Technology — Opening Remarks

Conference Session Videos March 3, 2020

ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Masters of Data and Technology Conference.

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Data Privacy: The Search for a National Solution

Conference Session Videos March 3, 2020

In this video, Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.

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Demystifying the Growing and Complex Marketing Technology Ecosystem

Event Soundbites March 3, 2020

Marketing technology and operations should be guided by intuition and empathy with customers.

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Demystifying the Growing and Complex Marketing Technology Ecosystem

Conference Session Videos March 3, 2020

In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.

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Getting Closer to the Consumer Through Advanced Insights and Analytics

Event Soundbites March 3, 2020

P&G’s philosophy that data is human is driving its constructive disruption approach to brand-building.

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Marketers, Technology, and a Changing Business Landscape

Event Soundbites March 3, 2020

The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.

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Marketers, Technology, and a Changing Business Landscape

Conference Session Videos March 3, 2020

In this video, IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.

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Taking Back Control of Consumer Data

Event Soundbites March 3, 2020

Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.

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Taking Back Control of Consumer Data

Conference Session Videos March 3, 2020

In this video, learn how marketers can take back control of consumer data and use it more effectively.

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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery

Event Soundbites March 3, 2020

Before investing in MarTech, know what the end benefit is for consumers.

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The Union of SiriusXM and Pandora

Event Soundbites March 3, 2020

Consistent accountability standards throughout an organization are critical to driving growth.

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The Union of SiriusXM and Pandora

Conference Session Videos March 3, 2020

In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies

Event Soundbites March 2, 2020

In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.

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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies

Conference Session Videos March 2, 2020

In this video, Dr. Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, discussed how marketers can respond to regulatory changes by continuing to deliver customer-centric marketing using technology available today, while remaining privacy compliant.

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Email Creative and Design 101

Webinar Rewinds March 2, 2020

Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.

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How Marketing Data and Technology Can Improve Patient Experience In Health Care

Conference Session Videos March 2, 2020

In this video, a panel of industry experts discussed the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.

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Keeping the Customer at the Center of Your Data Strategy

Conference Session Videos March 2, 2020

In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

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Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship

Webinar Rewinds February 26, 2020

In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

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Do This, Not That! Email and Emerging Media Techniques

Webinar Rewinds February 25, 2020

In this webinar, explore the top email marketing tactics that hold long-term value and drive results.

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