Event Video
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eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners
Webinar Rewinds November 6, 2019In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Conference Highlights November 6, 2019Common trial mistakes made by lawyers include not presenting a full story to jurors and getting lost in the details.
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Federal Judges Discuss Their Views of Advertising Litigation and Litigants
Conference Session Videos November 6, 2019In this video, a panel of federal judges discussed their views of advertising litigation and litigants.
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Influencer Marketing Best Practices: A Panel of Experts
Conference Highlights November 6, 2019Defining deliverables is critical when drafting agreements with influencers/endorsers.
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Influencer Marketing Best Practices: A Panel of Experts
Conference Session Videos November 6, 2019In this video, hear different perspectives on compliance and influencer best practices.
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Legislative Year in Review
Conference Session Videos November 6, 2019In this video, ANA's Group Executive Vice President, Government Relations, Dan Jaffe, gave an overview of the past year in legislative issues.
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Opening CMO Keynote
Conference Highlights November 6, 2019Marketers’ business imperative is to build diverse teams that represent the communities they serve.
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Opening CMO Keynote
Conference Session Videos November 6, 2019Antonio Lucio is the global chief marketing officer at Facebook and has been a huge, positive voice on the value of diversity in the workplace. He shared the wealth of his experience in this opening CMO keynote.
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Overview of the 2019 ANA/BAA Marketing Law Conference
Conference Highlights November 6, 2019In this video, get a two-minute overview of the 2019 ANA/BAA Marketing Law Conference.
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Speaking the Multicultural Moviegoer's Language
Conference Session Videos November 6, 2019TheaterEars is an audio app that enables moviegoers to enjoy the latest blockbuster in their native language at any U.S. cinema — all in real time. Learn how they successfully leveraged technology to foster new opportunities within the multicultural landscape.
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Day
Conference Session Videos November 6, 2019In this video, Brian Murphy and Jeff Greenbaum from Frankfurt Kurnit Klein & Selz PC discussed ten contract clauses every marketing lawyer can’t do without. The provisions that can turn a day from an unmitigated disaster into a mitigated one.
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2019 ANA/BAA Marketing Law Conference — Opening Remarks
Conference Session Videos November 5, 2019ANA CEO Bob Liodice delivered the opening remarks of the 2019 ANA/BAA Marketing Law Conference.
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Advertising Review of the Year’s Biggest Cases with the Regulators
Conference Session Videos November 5, 2019In this video, a variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.
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Automating Compliance Programs
Conference Session Videos November 5, 2019In this video, Microsoft discussed some of the legal functions that it has been able to partially automate, such as creating agreements for giveaways and rules for contests and sweepstakes.
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Emerging Trends in Advertising Litigation
Conference Session Videos November 5, 2019In this video, two expert lawyers addressed significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Conference Highlights November 5, 2019Monitoring influencers/endorsers is a reasonableness standard for brands, says the FTC.
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Endorsement Guides and FTC Continued Enforcement: A Fireside Chat with the FTC
Conference Session Videos November 5, 2019In this video, learn more about the FTC's endorsement guides and continued enforcement.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Highlights November 5, 2019In a world of blurred reality, it’s important that marketers not lose sight of what’s authentic and right.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Session Videos November 5, 2019In this video, Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.
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Selling Directly to Consumers: Navigating the Complexities of Accepting Payments
Conference Highlights November 5, 2019It’s important to understand the multilayered complexities of accepting payments when entering the D-to-C space.
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