Event Video
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Email Marketing During Trying Times
Webinar Rewinds March 27, 2020Marketing in a time of crisis is tricky; how can you make sure your messages enhance your brand reputation, rather than tarnish it? In this webinar learn about some simple and the not-so-simple scenarios.
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Issues to Watch for in Washington and the States
Webinar Rewinds March 27, 2020Even as the country faces a pandemic, there are still key government relations issues impacting the industry. In this webinar, ANA's Dan Jaffe discussed digital advertising taxes, privacy and data security, and an FTC review of guidelines for influencer marketing.
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eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide
Webinar Rewinds March 26, 2020In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.
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How to Optimize Your Agency Relationship vs. an Agency Review
Webinar Rewinds March 25, 2020In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 24, 2020This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.
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ANA's Best of Media Leadership
Event Soundbites March 23, 2020ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.
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COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?
Webinar Rewinds March 23, 2020In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.
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Payment Terms: Current Practices for Marketing Services
Webinar Rewinds March 23, 2020In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 20, 2020In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.
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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming
Webinar Rewinds March 19, 2020In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.
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La-Z-Boy: Using Technology to Drive In-Store Sales
Webinar Rewinds March 18, 2020In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.
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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It
Webinar Rewinds March 12, 2020In this webinar, take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.
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Ten-Step Guide to Achieving CX Centric Business Goals
Webinar Rewinds March 11, 2020In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
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The CCPA Regs: What You Need to Know
Webinar Rewinds March 10, 2020In this webinar, Venable LLP’s Rob Hartwell and Tara Sugiyama Potashnik provided a summary of what advertisers and marketers need to know as we head toward final implementation of the California Consumer Privacy Act (CCPA).
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Email Deliverability 101
Webinar Rewinds March 9, 2020Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox.
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Adapt or Be Ignored
Event Soundbites March 6, 2020Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.
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Adapt or Be Ignored
Conference Session Videos March 6, 2020In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.
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Brand Value Measurement — Opportunities and Challenges
Conference Session Videos March 6, 2020In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Event Soundbites March 6, 2020OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Conference Session Videos March 6, 2020In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.
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