Event Video
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Overview of the 2020 ANA Brand Masters Conference
Event Soundbites March 6, 2020In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.
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The Crocs Renaissance
Event Soundbites March 6, 2020Crocs reinvigorated its brand by making self-expression and clog reference its North Star.
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2020 ANA Brand Masters Conference — Opening Remarks
Conference Session Videos March 5, 2020ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.
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Brand Storytelling in the Age of AI: Examples from Danone
Event Soundbites March 5, 2020To drive brand growth, marketers need standout storytelling that blends human and artificial intelligence.
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Dove’s Campaign for Real Beauty
Conference Session Videos March 5, 2020In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.
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Embrace the Power of "And" to Build an Enduring Brand
Event Soundbites March 5, 2020Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.
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Embrace the Power of "And" to Build an Enduring Brand
Conference Session Videos March 5, 2020In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”
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IBM: A Leading Brand. A Lasting Brand
Event Soundbites March 5, 2020In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.
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IBM: A Leading Brand. A Lasting Brand
Conference Session Videos March 5, 2020In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.
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Reviving Human Connection in the Age of Digital Domination
Event Soundbites March 5, 2020The core of H&R Block’s brand marketing strategy is building community confidence by mitigating uncertainty.
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Reviving Human Connection in the Age of Digital Domination
Conference Session Videos March 5, 2020In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.
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Reviving the Nesquik Brand for a New Generation
Event Soundbites March 5, 2020Nesquik leveraged platforms and partners to be relevant to its new target audience.
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Reviving the Nesquik Brand for a New Generation
Conference Session Videos March 5, 2020In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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Brand with Iconic Roots Driving Future Growth
Conference Session Videos March 4, 2020In this video, Russell Stover shared its experience with refreshing its brand.
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Bringing Transparency to the Programmatic Supply Chain
Conference Session Videos March 4, 2020In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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Future of Commerce — The Emergence of a New Marketing Medium Powered by AR, 5G, and AI
Webinar Rewinds March 4, 2020The 3rd Space is a new advertising and marketing medium powered by AR, 5G, and AI which will soon transform how we shop. This webinar explored this new medium, what it means for marketers, and how you can prepare your brand to be successful.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Event Soundbites March 4, 2020Major changes in AdTech will be necessitated by the elimination of third-party cookies.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Session Videos March 4, 2020In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.
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Overview of the 2020 ANA Masters of Data and Technology
Event Soundbites March 4, 2020In this video, get a two-minute overview of the 2020 ANA Masters of Data and Technology Conference.
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This Company Fueled Brand Growth Through TV
Conference Session Videos March 4, 2020In this video, Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.
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