Event Video | Marketing Knowledge Center

Selling Directly to Consumers: Navigating the Complexities of Accepting Payments

Conference Session Videos November 5, 2019

In this video, a panel of legal experts discussed the ins and outs of direct-to-consumer sales.

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Year in Review, Sweepstakes, Contests, Privacy, Digital, and Social Media

Conference Session Videos November 5, 2019

In this video, a master of the arts gave industry highlights of the year, and shared strategies/tactics and an insider’s look at how to deal with the key issues of the day.

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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media

Conference Highlights November 4, 2019

The basic goal in advertising law is to ensure that messaging is truthful and helps consumers make informed decisions.

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Basics of Advertising: A Brand New Take on Substantiation, Disclosures, and Social Media

Conference Session Videos November 4, 2019

This session covered important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media.

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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology

Conference Highlights November 4, 2019

Breadth is a key consideration for marketers when drafting influencer morals clauses.

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Privacy for America: A Bold New Paradigm for a National Law

Conference Highlights November 4, 2019

An industry coalition is laying the groundwork for a single national standard for data privacy and security.

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Privacy for America: A Bold New Paradigm for a National Law

Conference Session Videos November 4, 2019

In this video, presenters discussed the changing expectations of consumers, businesses, and policymakers around data collection and use.

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Real-Time Marketing 101

Conference Session Videos November 4, 2019

In this video, a panel of law experts discussed the intersection of real-time marketing and social media.

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Regulated Industries: Alcohol

Conference Session Videos November 4, 2019

In this video, industry experts discussed regulations surrounding alcohol marketing.

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What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy

Webinar Rewinds November 4, 2019

In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).

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Optimizing Omnichannel Marketing — Selecting the Right Channel for Each Touchpoint

Webinar Rewinds October 31, 2019

In this webinar, hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.

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MGM Resorts: Establishing a Data-Driven Social Media Content Strategy

Webinar Rewinds October 30, 2019

In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.

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Identity Resolution: The Key to Effective Consumer-Centric Marketing

Webinar Rewinds October 24, 2019

In this webinar, LiveRamp showed how adding Identity Resolution to your technology stack can help marketers deliver a customer-centric strategy across all channels of your media plan — including TV — while improving MROI.

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Hot Wheels: Keeping a 50 Year Old Brand Relevant and Cool with Social Media Content and Influencers

Webinar Rewinds October 23, 2019

In this webinar, Hot Wheels shared how a unique approach to engaging and building partnerships with creators have driven significant growth on YouTube and made the brand cool among the cool kids.

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How Design Thinking Can Transform Customer Experience

Webinar Rewinds October 17, 2019

In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.

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Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever

Webinar Rewinds October 16, 2019

In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

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TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement

Webinar Rewinds October 10, 2019

In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

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Building and Maintaining a Powerful Social Fandom

Webinar Rewinds October 9, 2019

In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.

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Ideas With Value

Webinar Rewinds October 9, 2019

Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

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Building a Brand: When Tech and Lifestyle Collide

Conference Highlights October 5, 2019

For Postmates, bridging brand building and growth starts with understanding customers.

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