Event Video | Marketing Knowledge Center

Making Films that Don’t Feel Like They Were Made During the Pandemic

Conference Session Videos September 9, 2020

In this video, Cisco shared some of its recent experiences in creating ads to promote the brand.

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THE IMPORTANCE OF SPEAKING TO YOUR CONSUMERS

Conference Session Videos September 9, 2020

In this presentation, you’ll learn how this was achieved from conception through activation, including an overview of their consumer target and the insights leveraged for success.

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TikTok: How a Video Sharing Platform Became a National Security Threat

Webinar Rewinds September 8, 2020

This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

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Creating Future-Proof Video Assets for a Fragmented Video Landscape

Webinar Rewinds September 3, 2020

In this webinar, Flashtalking explained how to meet production challenges with creative best practices when planning, shooting, and editing cross-channel video ads.

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Growth In Turbulent Times: The Essential Role Marketing Plays in M&A Deals

Webinar Rewinds September 2, 2020

The Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.

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The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

Webinar Rewinds September 2, 2020

In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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Consumer Identity: The Key to Personalized Creative and Content in a Direct-To-Consumer World

Webinar Rewinds September 1, 2020

In this session, brands learned how to leverage consent-based consumer identity for precision marketing by serving the right content to the right person in the right place and the right moment.

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HOW AUDIO DRIVES CULTURE

Conference Session Videos September 1, 2020

In this video, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.

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Mastercard: The Process and Future of Sonic Branding

Conference Session Videos September 1, 2020

In this video, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.

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PODCASTING DURING A PANDEMIC

Conference Session Videos September 1, 2020

In this video, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

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Leveraging AI Technology and Cloud-Based Solutions to Automate Production Spend Data and Reporting

Webinar Rewinds August 31, 2020

In this webinar, John Lipuma, CEO of Prodigy by PostAds Group, shared insights on how to quickly and successfully transition to AI technology and cloud-based managed service solutions designed specifically for production finance and business functions.

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Campbell’s Provides Value and Comfort in the Era of COVID-19

Conference Session Videos August 28, 2020

In this video, learn how Campbell’s provided culinary inspiration and community to its customers in a digital format.

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Cannabis Marketing in 2020

Conference Session Videos August 28, 2020

In this video, learn about the emerging U.S. cannabis industry, which presents unique challenges to marketers working in the highly regulated and sometimes misunderstood field.

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Going Digital: Helping Bars and Restaurants Adapt to COVID-19

Conference Session Videos August 28, 2020

In this video, learn how BrandMuscle and BREAKTHRU Beverage Group’s SpotMenu solution helped bars and restaurants provide safe and sanitary digital menus to customers during the COVID-19 pandemic.

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How Twitch Is Changing the Game

Webinar Rewinds August 28, 2020

John Koller, VP of Marketing at Twitch examined how marketers are using the video-streaming platform in live, shared, and other experiences that connect to their audiences.

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Leading with Purpose, Innovation, and Agility

Conference Session Videos August 28, 2020

In this video, White Castle shared how its commitment to purpose helped the brand better serve its customers and employees during a time of national crisis.

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Optimizing the Digital Aisle

Conference Session Videos August 28, 2020

In this video, Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.

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Artificial Intelligence De-mystified: How Models and Data Work Together for Success

Conference Session Videos August 27, 2020

Join Tim Delles, Senior Marketing Manager at Orvis, as he takes you under the hood of AI and machine learning strategies in his email marketing programs. With Salesforce, they'll explore how with the right model, your own data can drive send-time optimization, subject line analysis, and even personalized content selection for each subscriber.

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How to Elevate Your B2B Marketing Experiences With Data + Real-Time Creative

Conference Session Videos August 27, 2020

In this video, the National Fire Protection Association and Movable Ink will explain how brands can tap into their existing data sources to power highly-personalized campaigns.

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Social Sponsorship: Trends in Sports Marketing During a Pandemic

Webinar Rewinds August 27, 2020

In this webinar, Scott Tilton, Hookit's CEO and co-founder, walked through the impact that the pandemic has had on sports marketing with a focus on social promotion. He compared trends from the start of the pandemic to show the immediate impact and examined how the recovery is affecting sponsorship value.

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