Event Video
-
Data Privacy vs. Customer Experience: Can Marketers Find the Right Balance?
Conference Session Videos June 22, 2020This video, discusses what marketers are doing to strike the right balance between rising consumer expectations when it comes to relevance and personalization while also being good stewards of their personal information.
view -
Email Marketing Innovation: How to Level Up and Stand Out
Conference Session Videos June 22, 2020In this video, Marketo shared its unique approach to segmenting audiences to deliver valuable content to the right people in real-time.
view -
How Herschend Family Entertainment Engages Subscribers Through Email
Conference Session Videos June 22, 2020In this video, Herschend Family Entertainment shared best practices on developing compelling emails and how to segment subscribers to deliver the most relevant content.
view -
Insights on Shifting Viewing Behavior and Show Discovery
Webinar Rewinds June 22, 2020Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.
view -
Maslow’s Hierarchy of Needs: Email Edition, The State of Email Marketing
Conference Session Videos June 22, 2020In this video, Home Depot and SparkPost shared how email marketers can apply Maslow’s Hierarchy of Needs to meet the needs of consumers in these unprecedented times.
view -
-
Playing the Long Game: Building Relationships in Times of Uncertainty
Webinar Rewinds June 22, 2020In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.
view -
PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance
Webinar Rewinds June 22, 2020In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.
view -
Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber
Conference Session Videos June 22, 2020In this video, we'll take a deep dive into several key areas that will increase your email marketing effectiveness.
view -
Seven Strategies from Brands Leading the Conversation on Twitter
Webinar Rewinds June 22, 2020Written against the backdrop of COVID-19, and with the goal of empowering more brands to find their voice, Twitter is introducing the Conversation Playbook - seven strategies that leading companies are using to cultivate their brands through conversation on Twitter.
view -
The State of Email Marketing: Valuable Lessons Learned During These Chaotic Times
Conference Session Videos June 22, 2020In this video, Oracle and Wildbit shared best practices for pivoting email campaigns in response to a crisis.
view -
Building the Cruise Brand Purposefully
Conference Session Videos June 18, 2020In this video, learn how Cruise codified its brand purpose and identity system as it works toward a future that is all electric, self-driven, and shared.
view -
How BD Innovates on Purpose to Change the World
Conference Session Videos June 18, 2020In this video, learn how BD, named to Fortune's Change the World list three times since 2015, has evolved and activated its purpose over 120 years, driving innovation and creating shared value.
view -
How Brita Activates a Purpose-Driven Brand
Conference Session Videos June 18, 2020In this video, learn about Brita’s journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose in challenging times like these.
view -
The Reimaging of BraunAbility's Purpose
Conference Session Videos June 18, 2020In this video, BraunAbility will explain how it has reimagined its purpose through the lens of its customers and employees.
view -
What Drives Purpose and the Behavioral Impact
Conference Session Videos June 18, 2020In this video, inspired by unique data and insights from the 2020 Global RepTrak study based on more than 250,000 individual ratings, this session will explore what it takes for companies to effectively differentiate on purpose.
view -
An Overview of the Latest Proposed CCPA Regulations
Webinar Rewinds June 17, 2020Michael Signorelli of Venable LLP examined the regulations proposed in the CCPA and highlighted how they will affect you and your company.
view -
Progressive Insurance’s In-House Approach to Influencer Marketing
Webinar Rewinds June 17, 2020In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.
view -
Getting (S')more Out of Your Seasonal Experimental Campaign
Conference Session Videos June 16, 2020In this video, speakers will provide tips on how to launch a successful seasonal experiential campaign on a national scale and ways to engage multiple consumers simultaneously through a shared experience.
view -
How Black Forest Gummy Bears Partnered with Social Influencers for Social Good
Conference Session Videos June 16, 2020In this video, Candy brand Black Forest demonstrated its commitment to reforestation through a 360-degree campaign that leveraged social media, influencer marketing, and user-generated content.
view