Event Video
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Turning Data Into Delight: How To Organize, Optimize and Personalize With The Data
Conference Session Videos August 27, 2020Join us as we dig into real world examples, progressing through the evolution of personalization and data to reach the holy grail of prescriptive, data-driven marketing. You'll leave this session energized, ready to tackle your data and turn it into the ultimate surprise and delight for your customers.
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Using Data To Bring Value and ROI To Your Email Marketing Campaigns During Times of Crisis
Conference Session Videos August 27, 2020In this video, we will cover the data relevant challenges email marketers are facing in developing programs during times of crisis.
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The Impact and Opportunities of Cookie-less Advertising
Webinar Rewinds August 25, 2020In this webinar, Marketing Evolution's Chief Data and Technology Officer, Michael Cohen explored the future of attribution as Google implements changes for DoubleClick and the Chrome Browser.
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How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19
Webinar Rewinds August 24, 2020To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live.
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The New Experiential Mix: Creating Meaningful IRL and Virtual Activations
Webinar Rewinds August 21, 2020In this webinar, Yadira Harrison, co-founder at verb., discussed the questions that should be considered given the current state of affairs and shared the tools needed to create an actionable plan to shift from an IRL activation to a digital presence.
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4 Secrets to Delighting Your Customers Using Data Connectivity
Webinar Rewinds August 20, 2020Daniella Harkins, GM at Strategic and Media Alliances and Michelle Dooley, Managing Director at Vertical Expansion from LiveRamp, explored how to utilize data partnerships to access the right data and reach people where they are.
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Abandoned Cart Emails: How to Encourage Customers to Complete their Purchase
Webinar Rewinds August 20, 2020This webinar identified ways in which marketers can improve their cart abandonment strategy.
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ARE IMMERSIVE EXPERIENCES STILL POSSIBLE DURING A PANDEMIC?
Conference Session Videos August 20, 2020Integrating influencer and experiential strategies enabled HBO’s marketing team to successfully launch a new show when the industry landscape was in a truly new territory.
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Brands’ Legal Obligations When Using Influencers
Conference Session Videos August 20, 2020In this video, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.
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Empathy, Storytelling, and Influencing Millennial Families
Conference Session Videos August 20, 2020In this video, Ergobaby shared how it leveraged insights about millennial moms and applied them to create content that would resonate with them and support them during the COVID-19 crisis.
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Influencers: Epic Reset and Refresh Moment
Conference Session Videos August 20, 2020In this video, Valassis shared how marketers can maximize their initial investment on influencer campaigns by repurposing content for today’s environment.
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Lions, Tigers, Trolls, and Movie Nights: How Social Listening Informs Influencer Campaigns
Conference Session Videos August 20, 2020In this video, learn how Universal Pictures Home Entertainment leveraged social listening insights to inform its influencer campaign for the premier of Dolittle and Trolls World Tour.
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CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES
Conference Session Videos August 19, 2020In this video, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.
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Data-Driven Marketing Trends for CPG and Consumer-Focused Brands
Conference Session Videos August 19, 2020In this video, Linda Palus, VP of digital marketing and e-commerce for New Age, Inc., shared several trends currently influencing data-driven marketing.
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SurveyMonkey: A Consolidated Approach to Product Marketing
Conference Session Videos August 19, 2020In this video, Denis Scott, VP of growth marketing at SurveyMonkey, and Cassandra Jones, senior director of client strategy at PMG, discussed how SurveyMonkey successfully launched a new product at the start of the COVID-19 pandemic.
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Wyndham Hotels and Resorts: How a Hotel Company Is Handling the Largest Crisis in Industry History
Conference Session Videos August 19, 2020In this video, Lisa Checchio, CMO at Wyndham Hotels and Resort, discussed how Wyndham is reaching out to consumers during the COVID-19 pandemic.
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How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis
Webinar Rewinds August 18, 2020In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, took a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Event Soundbites August 13, 2020Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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FROM OUT-HOUSE TO IN-HOUSE: WHY THE TRANSITION DOESN’T STINK
Conference Session Videos August 13, 2020Award-winning leader Todd Miller shares his journey from the outside in. He includes his experience on how embracing the full potential of the in-house model can not only successfully advance the quality of the work; but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production
Webinar Rewinds August 13, 2020In this webinar, Wimberly Meyer, partner and SVP of the production agency Summerjax, shared on-the-ground insights, practical advice, and real-world examples to help brands know what to expect and how to adapt to our evolving production reality.
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