Event Video
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The Necessity of Cross-Media Measurement
Event Soundbites September 23, 2020Experts agree that cross-media measurement is the right thing to do for consumers when math and privacy are worked out.
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The Necessity of Cross-Media Measurement
Conference Session Videos September 23, 2020In this video the ANA, CBS, and Facebook discuss the need to unify media measurement across an increasingly fragmented media ecosystem.
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WHAT’S NEXT FOR AUDIENCE TARGETING AND ATTRIBUTION OPTIMIZATION
Conference Session Videos September 23, 2020This video will share lessons learned and best practices for identifying and reaching desired audiences in a rapidly changing environment, pushing beyond demographic boundaries with tools that provide flexibility and innovation to pivot quickly and deliver ROI efficiently.
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AdTech Billable Events and Where Digital Media Budgets Leak
Webinar Rewinds September 22, 2020In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.
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Five Steps to Establish a Strategic Production Spend Management Program
Webinar Rewinds September 17, 2020This session shared five steps to help establish a strategic production spend management program.
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Account-Based Marketing: The Center of a Cookie-Less Future
Conference Session Videos September 16, 2020In this video, Rob Griffin, VP of Media at BusinessOnline, discusses the holistic approach companies need to take to apply account-based marketing to their media strategy.
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Enhancing Marketing for Your Business and Your Channel Partners Starts with Listening
Conference Session Videos September 16, 2020In this video, Zebra Technologies shared how making a greater investment in “listening” to consumers can impact marketing efforts and enhance the customer experience.
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The Objectivity Trap: On the Biases and Misconceptions That Cause Us All to Undervalue B2B Marketing
Conference Session Videos September 16, 2020In this video, Rory Sutherland, Vice Chairman of Ogilvy, discusses the biases and misconceptions that cause marketers to undervalue B2B marketing.
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Contributing to a World that Works for Employees and Everyone Else
Conference Session Videos September 15, 2020In this video, learn how MOD Pizza created a work culture that celebrates employees and positively impacts communities resulting in a loyal customer fanbase.
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Firing Up an Employee Base to Ignite a Movement
Conference Session Videos September 15, 2020In this video, learn how Truist created a cultural movement that helped millions take steps toward becoming financially confident.
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How Purpose-Led Corporate Culture Can Thrive In A Virtual World
Conference Session Videos September 15, 2020This video will feature examples of how global businesses and those headquartered outside the U.S. are activating purpose within their companies — today and perhaps tomorrow.
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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid
Webinar Rewinds September 15, 2020In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.
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Spira Care: Building a Purpose-Driven Brand from Scratch
Conference Session Videos September 15, 2020In this video, learn how Blue Cross Blue Shield of Kansas City launched a reimagined primary care experience and how brand purpose played an important role in every aspect of the project.
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The Process for Embedding Purpose at Shell
Conference Session Videos September 15, 2020In this video, Shell described the program it developed to embed its brand purpose with its employees and business units around the globe.
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Four Secrets to More Powerful Creative
Conference Session Videos September 14, 2020In this video, Shanie Cunningham, head of U.S. marketing at Boden U.K., and Brent Niemuth, president and chief creative officer at J. Schmid, discussed how Boden combines neuroscience research with direct mail campaigns.
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Personalization at Scale: Case Studies Industry Sector
Conference Session Videos September 14, 2020In this video, Jason Beck, director of marketing communications at Comcast, and Chuck La Tournous, VP of marketing at American National Insurance, shared tips on personalizing direct mail communication pieces.
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Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)
Webinar Rewinds September 14, 2020This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.
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What Innovation at the United States Postal Service Can Mean to You
Conference Session Videos September 14, 2020In this video, Bob Dixon, product technology innovation director at United States Postal Service, and Bill Duggan, group EVP at ANA, discussed how direct mail can be used by all industries.
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ANHEUSER-BUSCH: DIGITAL MARKETING IN UNCERTAIN TIMES
Conference Session Videos September 9, 2020In this session, David Zapata, Global Head of Media at Anheuser-Busch will share how they approach media planning and measure the success of their digital marketing activities.
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Examples of Work by Avocados From Mexico
Conference Session Videos September 9, 2020In this video, Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.
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