Event Recaps
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How Brands Can Drive Global Content and Personalization at Scale
Event Recaps May 22, 2024Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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Six Tips for Marketing Operations
Event Recaps May 22, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, General Motors’ Sonali Mathur offered six recommendations to guide organizations’ approaches to marketing operations.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Event Recaps May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Event Recaps May 21, 2024In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Event Recaps May 21, 2024Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.
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Eight Things You Didn’t Know About Retail Media
Event Recaps May 21, 2024During a session at a May 2024 meeting of the ANA’s Commerce Marketing Committee, consultant and analyst Andrew Lipsman shared eight facts that illuminate what makes retail media so valuable and how to capitalize on it, as well as the challenges that still dog the channel.
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Evolving Retail Media Networks Performance
Event Recaps May 21, 2024Intel’s Ian Freitas joined the ANA’s Commerce Marketing Committee to discuss how his brand approaches modern marketing challenges using retail media networks (RMNs), how it measures those efforts, and how it thinks about resource allocation.
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Explore Today’s Challenges That Marketing Technology and Operations Leaders Are Facing and What They Are Doing About It
Event Recaps May 21, 2024During a session held at the ANA’s 2024 Marketing Technology for Marketers Conference, a panel of experts from across an array of industries shared their recommendations for approaching some key priorities of martech technology professionals.
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How Does an Identity Graph Impact Your Martech Stack?
Event Recaps May 21, 2024The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. This session provided examples and perspective on key decisions and considerations that are sometimes unconscious.
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Kellanova’s Data and Martech Transformation
Event Recaps May 21, 2024Nicole Vinson, global VP at Kellanova, joined Aaron Fetters, CEO of Transparent Partners, to share details of their marketing transformation journey referencing major evolutions within their consumer data strategy, martech stack, measurement approach and operating models.
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Sharing the Keys to Unlock Content Orchestration to Enable Global Complex Personalization — From Ideation to Archive
Event Recaps May 21, 2024In this session, hear about Hilton’s journey to creating a global digital content supply chain that supports complex personalization via customer journey mapping, composable creative assets and dynamic creative optimization in 21 languages.
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The State of Martech 2024: Marketing in the Age of AI
Event Recaps May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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Three Developments in Martech and Their Impact on Marketers
Event Recaps May 21, 2024During a session at the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Brand Identity Strategy for an Addressable Future
Event Recaps May 20, 2024In this session, learn how to maintain and build on your approach to cross-channel media through first-party data and identity resolution to enable addressable marketing in the coming years.
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Building a Strong Attribution Strategy
Event Recaps May 20, 2024In this presentation, Adroll’s Cathy Bergstrom walked through a few of the commonly used attribution models, discussed how they can be applied to businesses, and reviewed how to use them to test and adapt.
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Data Compliance Workshop — Addressing Data Compliance in a Cookieless World
Event Recaps May 20, 2024This workshop, led by Compliant, offered tools and strategies to improve your data compliance profile and reduce regulatory and reputational risk.
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Heineken’s Secret Brew to Connecting with Customers
Event Recaps May 20, 2024Heineken shared its eight-pronged framework for engaging consumers across its online channels, using the recent revamp of its online journey to illustrate its application.
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Is Your Martech Helping You Reach New Customers?
Event Recaps May 20, 2024Acxiom’s head of consulting Jess Simpson looked at the intersection of composable tech, creativity, and consent to help brands reach new audiences and acquire new customers.
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10 Tips to Grow ROI Using An ABM-Based Approach to IRL Events
Event Recaps May 16, 2024In today's data-driven landscape, B2B marketers understand the importance of maximizing ROI from in-person events. This session delved into actionable strategies rooted in ABM principles aimed at elevating event success and driving tangible business outcomes.
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How Chevron Lubricants and Quarry Leveraged ABM
Event Recaps May 16, 2024Walt Collier (Americas commercial sector manager at Chevron) and Peter Harrington (senior director demand marketing at Quarry) unpacked how they applied the eight tenets of account-based marketing (ABM) to make Chevron Lubricants’ first ABM campaign a big success.
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