Event Recaps
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.
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Modernizing Talent and Driving Growth with the ANA Marketing Capabilities Framework
Event Recaps May 8, 2024Douwe Bergsma, CMO of Piedmont, delivered the opening remarks of the May 2024 ANA Business Marketing Half-Day Conference and discussed the next steps for brands using the ANA Marketing Capabilities Framework.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Redefining Media Purchasing for Transparency and Control
Event Recaps May 8, 2024Jared Belsky from Acadia and Yogi Jashnani from Sky Zone explored an innovative approach to media purchasing that prioritizes client control, transparency, and direct relationships with publishers, challenging traditional agency-centric models.
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Revolutionizing B2B Brand Leadership in a Digital World
Event Recaps May 8, 2024Digital transformation and our “up & down" economy have made B2B brand leadership even more complex. The heightened emphasis on customer experience, changing data needs and regulations, rapidly emerging technologies, and “back to business” performance demands have turned up the heat. A panel of experts talked about what’s hot and how B2B brand marketers can find ways to be cool under pressure.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. Speakers explained what the process was to complete this, what was achieved, and what key lessons were learned along the way.
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Advertising Operations and Procurement, United Together
Event Recaps May 7, 2024At United Airlines, Julia Fedor takes partnership with procurement to the next level by integrating her colleagues into the campaign process, including production shoots and business unit showcases, to strengthen relationships, build trust, and grow their industry knowledge.
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Convention Busters: Disrupting Procurement Myths
Event Recaps May 7, 2024Representatives from TBWA Worldwide and Nissan shared how their relationship challenges prevailing conventions within procurement, identified the barriers holding the industry back, and offered ways to work together to create meaningful change.
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How a New Approach to Programmatic Auditing Can Drive Digital Transformation
Event Recaps May 7, 2024Popeyes and ID Comms Group shared how brands can leverage Digital Control’s framework to audit media buys.
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Reimagining the Client-Agency Partnership to Optimize Programmatic Media
Event Recaps May 7, 2024Katherine Freeley, head of Boehringer Ingelheim’s media center of excellence, and George Manas, CEO of OMD Worldwide, discussed how they’ve reimagined the client-agency relationship to fully optimize the power of programmatic media as a growth driver.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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Untangling Recent Privacy Updates for Marketers
Event Recaps May 7, 2024During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.
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What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024Gowling WLG’s Melissa Tehrani uncovered key provisions related to Quebec’s Bill 96, which reaffirms French as the official language of the Canadian province and creates several advertising regulations that brand marketers need to know.
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A Different Type of Agency Compensation Model
Event Recaps May 6, 2024The Known compensation model is based on complete transparency on pricing and hourly costs and a baseline fee structure that leaves the agency with zero margin but gives 100 percent of that margin over to incentives that the clients set based on key performance indicators.
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AI and Creativity
Event Recaps May 6, 2024Andrew Robertson, president and CEO of BBDO Worldwide, discussed how AI will spur creativity by narrowing the time gap between generating ideas and bringing them to life.
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CMO Keynote with Vanda Pharmaceuticals' Joakim “Kim” Wijkstrom
Event Recaps May 6, 2024Kim Wijkstrom of Vanda Pharmaceuticals provided his perspective on the intersection between science (data, insights, analytics), culture (creativity, innovation, and strategy) and financial realities.
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Emerging Trends, Rapid Shifts, and Seismic Disruptions in Media
Event Recaps May 6, 2024Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.
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Getting Paid What You’re Worth
Event Recaps May 6, 2024Stacie Boney, president of Hanson Dodge, shared real-world examples of agency-client negotiations to illuminate best practices on how agencies can get paid what they’re worth while brands get the best work.
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Keys for Safeguarding the Digital Media Ecosystem
Event Recaps May 6, 2024Jason Kint, CEO at Digital Content Next, outlined three priorities for marketers as they navigate the digital media ecosystem: the elimination of waste, the cultivation of audiences’ trust, and the promotion of free choice in the ecosystem.
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