Event Recaps
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Navigating Innovations and Opportunities in Sponsorship
Event Recaps March 12, 2024Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.
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This Experiential Activation Celebrated Pepsi’s 125th Birthday
Event Recaps March 12, 2024To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.
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Disruptive and Effective Marketing Strategies in Audio
Event Recaps March 7, 2024Audacy’s Jack Hager and Kroger’s Karrie Pukstas discussed how brands are leveraging innovative audio marketing strategies to drive success. The pair reviewed best practices for creating audio campaigns, highlighting case studies from three popular brands.
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How AT&T Enhanced Its Purpose
Event Recaps March 7, 2024Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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Bridging the AI Gap
Event Recaps March 6, 2024Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.
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Content Authenticity and Transparency in the Age of Generative AI
Event Recaps March 6, 2024Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.
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How AI Can Get More Private and Personal
Event Recaps March 6, 2024Professor Yakov Bart of Northeastern University conducted a fireside chat on how marketers can improve the efficacy and privacy of their AI.
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AI Innovations: Revolutionizing your Nonprofit Fundraising and Marketing Strategy
Event Recaps March 5, 2024Artificial intelligence (AI) has emerged as a revolutionary influence across various industries. In this session, learn about specific examples where AI is already making an impact in the nonprofit sector, showcasing real examples from organizations.
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Creating a Framework for Successful AI Adoption
Event Recaps March 5, 2024Nonprofit organizations are at the doorstep of a possible transformative shift with the integration of AI into fundraising and marketing. This session explores the framework that nonprofits should consider as they study the vast possibilities and integrate AI into their daily operations.
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Garbage In, Garbage Out: The Case for Championing Strategic Data Quality for Marketers
Event Recaps March 5, 2024In this session, learn about concepts, frameworks, and tips to understand, align, and improve your organization’s data quality with the goal of driving business value.
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How Marketing Analytics Can Make an Impact on Your Organization
Event Recaps March 5, 2024Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.
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How Marketing Operations Can Optimize Internal Processes
Event Recaps March 5, 2024Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.
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Measuring Brand Impact: Cox Automotive’s Journey to Understanding How Awareness Drives Business
Event Recaps March 5, 2024In this session, Cox Automotive shared how their partnership with Analytic Partners led to a brand impact study to provide clarity on how brand programs drive business outcomes and create organizational buy-in.
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Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs
Event Recaps March 5, 2024Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.
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A Year-in-Review: Marketing Effectiveness Trends
Event Recaps February 29, 2024Sarah Renner, VP at Marketbridge, and Sam Arrington, VP at Marketbridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.
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Center for Ethical Marketing Update
Event Recaps February 29, 2024In this session, get updates on the ethics code initiative, the data privacy framework and the ANA DPF dispute resolution mechanism, and the 2023 ANA Ethics Compliance Report.
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Email Marketing Best Practices, Innovations, and Challenges
Event Recaps February 29, 2024Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.
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Four Tips for B2B Marketers: Setting Objectives, Brand Messaging, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.
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How to Grow Your User-Generated Content: Best Practices and Tips
Event Recaps February 29, 2024Helen Gonzalez of Nationwide shared insights on how to grow user-generated content (UGC) by fostering authentic online communities, increasing engagement, and leveraging content contributed by users.
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