The Rising Value of Brand in B2B: Winning In Market…and in the Boardroom | Event Recaps | All MKC Content | ANA

The Rising Value of Brand in B2B: Winning In Market…and in the Boardroom

Suzanne Kounkel, Global CMO of Deloitte, joined Laurence Newell, Managing Director, Americas of Brand Finance, in this session on B2B brand value and brand strength, facilitated by Stein IAS Global President Craig Duxbury.