Case Studies
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RealVitalize Sales Materials
B2 Awards August 12, 2021Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.
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Recruiting Health Care Workers with the “Caring Gene”
B2 Awards August 12, 2021Iroquois Healthcare Association promoted recruitment for nursing homes/long-term care facilities by appealing to people with an instinct to care for others.
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Rise Interactive Drives Revenue with Account-Based Marketing
B2 Awards August 12, 2021Rise Interactive used account-based marketing supported by a rich portfolio of content to pursue clients.
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ROI Calculators
B2 Awards August 12, 2021Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.
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Sales Enablement Program — Trelleborg Docking and Mooring
B2 Awards August 12, 2021The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.
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Samsung Elite
B2 Awards August 12, 2021Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.
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Say Goodbye
B2 Awards August 12, 2021Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.
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Selling Video Conferencing as a Collaboration Tool
B2 Awards August 12, 2021Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.
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ServiceNow Generates $895 Million in Net New Annual Contract Through ABM
B2 Awards August 12, 2021Software company ServiceNow undertook an account-based marketing campaign to expand its business.
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Shell Flightpath: Opening Up New Markets
B2 Awards August 12, 2021Flightpath, Shell Aviation’s first digital thought leadership hub, brought together expert voices and a full range of solutions to the airline C-suite.
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Showcasing Design Paper with a “Lookbook” of Artists’ Work
B2 Awards August 12, 2021Mondi promoted a new line of design paper with a “lookbook” that showcased the appeal of artists’ work when rendered on Mondi’s paper.
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Sounds of the Season
B2 Awards August 12, 2021Ad agency Cargo created a vintage-inspired vinyl holiday lo-fi album for current agency clients via direct mail and an online experience that went on to generate revenue and relationships.
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Stein IAS Drives Revenue Mid-Pandemic with Virtual Event
B2 Awards August 12, 2021Stein IAS sought to expand its brand presence and momentum amid the pandemic through WorldFest, a B2B thought leadership event.
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That’s a Better Normal
B2 Awards August 12, 2021To highlight how its products and solutions could benefit workers and businesses during and after the pandemic, Visa created the “That’s a Better Normal” campaign.
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The ABCDs of Innovation
B2 Awards August 12, 2021The “ABCDs of Innovation” campaign demonstrated how Broadridge helped clients understand and apply next-gen technologies.
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The Digital Life Index
B2 Awards August 12, 2021Publicis Sapient’s Digital Life Index is an ongoing consumer survey designed to expose changes in the digital lives of consumers, creating an ongoing dialogue that fosters new habits and expectations while defining the way people interact with brands.
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The Drum Digitally Transforms with Pandemic-Proof Online Festivals
B2 Awards August 12, 2021By digitally transforming its entire live events division during the pandemic, The Drum, a leading global publisher for the marketing and media industries, secured pre-sold revenue and created a sustainable business model for the future.
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The Happiness Network
B2 Awards August 12, 2021The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.
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The Route to Resilience
B2 Awards August 12, 2021Microsoft created a content initiative to acquire new C-suite contacts, improve engagement among managed accounts, and support its clients amid the global pandemic.
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Think with Google Podcast
B2 Awards August 12, 2021Google pivoted from the traditional white paper to audio by launching the Think with Google podcast, a custom podcast exploring marketing tools and strategies with thought leaders across the marketing industry.
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