Case Studies
-
TD Bank Launched Its Curbside Debit Card Delivery
In-House Excellence Awards December 21, 2021The TD marketing team and its external agency identified an opportunity to define what it means to be “Unexpectedly Human” in the “new normal” of the pandemic world by delivering a breakthrough banking service.
view -
The Dorman Virtual Tour
In-House Excellence Awards December 21, 2021To grow awareness of Dorman's unique history and innovative capabilities, its creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.
view -
The Precise Formula: SkinCeuticals Consumer Centric Digital Makeover
In-House Excellence Awards December 21, 2021SkinCeuticals recognized that most of its 2019 sales could be attributed to campaigns promoting its most popular products, prompting the company to push specific products, based on consumer feedback, to drive online sales.
view -
To Class and Back
In-House Excellence Awards December 21, 2021Highmark Health created a toolkit, equipped with PPE, safety posters, and clinical guidance to help educators feel safe and less anxious in their return to school.
view -
Uncensored: Stories of Black Professionals at Deloitte
In-House Excellence Awards December 21, 2021To foster empathy and educate people about racial bias and injustice, Deloitte developed a visual series highlighting the difficult experiences Black professionals face.
view -
Using Amazon Landing Pages in Google Ads
In-House Excellence Awards December 21, 2021HP developed an efficient approach to using Amazon product pages in its paid search ads.
view -
Vikings and Metal Make a Winning Combination for this Magic: The Gathering Campaign
In-House Excellence Awards December 21, 2021Wizards of the Coast used the already existing relationship between Vikings and metal, one of its fans’ favorite genres of music, to build a multichannel campaign that leveraged social, influencers, and a first-ever Spotify partnership that promoted a new winter set of cards.
view -
3D Printing in Support of COVID-19 Containment Efforts
B2 Awards August 12, 2021During the pandemic, HP’s 3D printing business worked with its colleagues in the industry to help produce the supplies that medical professionals were facing shortages of.
view -
A Redesigned Website Drives Leads and Revenue
B2 Awards August 12, 2021Dude Solutions redesigned its website to project warmth and charisma, ease navigation, and drive growth.
view -
Avocados From Mexico Certificate Program
B2 Awards August 12, 2021Avocados From Mexico launched the industry’s first education guide and certification program designed specifically for retail and foodservice professionals.
view -
BNY Mellon Corporate Website Redesign
B2 Awards August 12, 2021In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.
view -
BNY Mellon Visual Brand Redesign
B2 Awards August 12, 2021BNY Mellon undertook a dynamic reinvention of its visual brand, building on the company’s strong legacy and ethos.
view -
Building Connections for Life
B2 Awards August 12, 2021At the beginning of the pandemic, with scientists the world over needing connections to products, services, and expertise to power their therapies and vaccines, the “Connections for Life” campaign boldly challenged what customers knew (or thought they knew) about Thermo Fisher Scientific’s Gibco brand.
view -
Cat Trial 9: PAC-MAN
B2 Awards August 12, 2021Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.
view -
CMOs and Creators Meet Up on YouTube
B2 Awards August 12, 2021A new video series by YouTube Advertising delivered insightful conversations with Marc Pritchard of P&G, Jen Sey of Levi’s, and Gail Gifford of WW — advertisers who were joined by YouTube creators Marques Brownlee, Liza Koshy, and Alisha Marie. They discussed using your voice for good, diversity, trust, and community building.
view -
Coldwell Banker Global Luxury’s Transformation
B2 Awards August 12, 2021Coldwell Banker Global Luxury, a sub-brand of Coldwell Banker, was charged with creating an identity standards rulebook that would guide the look, feel, and voice of its marketing.
view -
Cox Business Strikes a Chord with Pandemic-Affected Small Businesses
B2 Awards August 12, 2021With a distinctive visual style and messaging, Cox Business resonated with small business owners grappling with the pandemic and achieved a 59 percent increase in marketing-driven demand.
view -
Ernst & Young Teams Up with CNBC on Pandemic Content Series
B2 Awards August 12, 2021Ernst & Young created a 38-episode video series that featured EY thought leaders tackling timely topics related to the pandemic in a compact interview format tailor-made for the C-suite audience.
view -
Exporting Expertise
B2 Awards August 12, 2021Using a highly targeted, persona-based omnichannel content marketing program, the Wisconsin Economic Development Corporation (WEDC) helped businesses of all shapes and sizes develop an exporting strategy.
view -
Freddie Mac Single-Family/Digital Transformation
B2 Awards August 12, 2021Freddie Mac’s strategic objective was to reimagine the entire mortgage experience, end to end, with digital at the core, and provide increased opportunity for greater numbers of qualified individuals to realize the American dream of home ownership.
view