Case Studies
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In-Game Ads Energize 7-Eleven’s Slurpee Campaign
Smarties Awards December 28, 20217-Eleven’s mobile campaign used in-play and in-game advertising technology to amplify awareness of the new Slurpee Plus Guarana flavor and encourage consumers to visit 7-Eleven stores in Australia.
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It’s Game Over for Headaches
Smarties Awards December 28, 2021As a 60-year-old brand, Excedrin set out to drive awareness among people between the ages of 18 and 24, as well as build consideration of Excedrin to treat gaming-related headaches.
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KangShiFu's Chinese New Year Karaoke Reunion
Smarties Awards December 28, 2021KangShiFu Ice Tea created a new rendition of a popular Chinese New Year song and promoted it on social media, encouraging younger consumers to celebrate the holiday with their families, boosting its brand image and sales in the process.
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KFC: The Growth of Colonel KI
Smarties Awards December 28, 2021KFC upgraded its Colonel KI (KFC-AI) AI persona into its official mascot of the esports world, creating the ultimate social schedule, as well as a host of deals to entice gamers and demonstrate value.
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Kotex Launches Digital SOS Button
Smarties Awards December 28, 2021Redoxon leveraged social media, influencers, and tutorial videos to compel consumers to use its immune boosting tablet as an ingredient in their daily meals.
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Leveraging Indian Rap Music to Promote a Cricketing App
Smarties Awards December 28, 2021The cricketing app Cricbuzz promoted itself on social media with a custom-made rap video.
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Leveraging Machine Learning to Promote a Loyalty Program
Smarties Awards December 28, 2021Aeroplan promoted its loyalty program with ads that featured dynamically designed creative powered by machine learning.
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Lifebuoy Soap Fights COVID-19 with Health Updates
Smarties Awards December 28, 2021Soap brand Lifebuoy strove to promote compliance with anti-COVID-19 precautions by developing a system for quickly disseminating health updates.
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Lipton Stay at Home
Smarties Awards December 28, 2021Lipton launched a contextually targeted YouTube campaign during the pandemic, highlighting the benefits of green tea and other variants as healthy immunity boosters.
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Little Caesars Re-Releases a Cult Favorite
Smarties Awards December 28, 2021Little Caesars re-released a discontinued pizza variety and enlisted fans to promote it on social media.
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Love Runs Deep with Creators on Instagram
Smarties Awards December 28, 2021Instagram Business selected five brands in India to participate in a campaign showcasing how branded content ads on its platform can move measurable business outcomes.
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LUX Did an #Unstoppable Brand Purpose Campaign in China
Smarties Awards December 28, 2021In an effort to empower women in China to fight against sexism and inequality, LUX created a topically relevant pop anthem, #Unstoppable, and distributed it through an integrated marketing campaign.
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MOLOCO Dynamic Creative Optimization Helps GS SHOP
Smarties Awards December 28, 2021GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.
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Mondelēz International Uses Virtual Basketball Game to Drive Awareness of NBA Partnership
Smarties Awards December 28, 2021Needing to raise awareness about a partnership its brand had with the NBA and Target, Mondelēz International developed a mobile basketball video game that was served to basketball fans and that used subtle logo placements to align Mondelēz brands with their partners.
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Moose Toys and AdColony Spin the Wheel of Success for Collins Key
Smarties Awards December 28, 2021To promote its new Collins Key toy line, Moose Toys partnered with AdColony for a mobile campaign featuring a product video and interactive components.
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Move What Matters
Smarties Awards December 28, 2021In 2021, in the midst of the pandemic, when public health depended on people limiting their movements, Uber launched a campaign to discourage people from using its mobility service.
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Nautilus Lights Up Guangzhou
Smarties Awards December 28, 2021To promote its new China-manufactured luxury SUV, the Nautilus, Lincoln created the world’s largest 3D digital projection along Guangzhou’s Pearl River, harnessing a constellation of 1,000 drones in a light show which went viral on social media.
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Ocean Spray Makes a Splash Leveraging InMarket’s Moments
Smarties Awards December 28, 2021Ocean Spray created a campaign that brought snackers back into convenience stores, amid the pandemic, by using targeted mobile advertising providing consumers with information about its product’s precise location in a shopper’s local convenience store.
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OnePlus Diwali Balcony Campaign
Smarties Awards December 28, 2021OnePlus leveraged AR technology to help people send positive affirmations to their friends and families and celebrate Diwali during the pandemic.
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Pepsi Black’s Virtual Band Experience
Smarties Awards December 28, 2021Pepsi recruited the help of virtual idol band K/DA to drive awareness of Pepsi Black, the company’s healthier, sugar-free option, and gain relevance among China’s gaming community of more than 400 million people.
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