Case Studies
-
LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students
B2 Awards August 12, 2021With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.
view -
LinkedIn: Where Gamers Live?
B2 Awards August 12, 2021To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.
view -
Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools
B2 Awards August 12, 2021With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.
view -
Mower’s Bring Your Work to Kids Day
B2 Awards August 12, 2021In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.
view -
NYDIG’s Award-Winning Website Relaunch
B2 Awards August 12, 2021NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.
view -
Panasonic: What Moves Us
B2 Awards August 12, 2021Panasonic realized that its brand had fallen out of favor with an increasingly important millennial audience. The company leveraged Olympic athletes, STEM students, and its own employees to produce content that highlighted the brand’s purpose and improved how it was perceived by the target audience.
view -
Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads
B2 Awards August 12, 2021Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.
view -
Podcasting to Ease the Transition to WFH
B2 Awards August 12, 2021L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.
view -
Pro Bono: The Not-So-Happy Elf
B2 Awards August 12, 2021Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.
view -
Products with Purpose
B2 Awards August 12, 2021DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.
view -
Project Conquest
B2 Awards August 12, 2021Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.
view -
Project North Star
B2 Awards August 12, 2021Through a transparent rebrand, Coldwell Banker Real Estate reinforced its core values, message, and design to show that it is poised for growth and committed to empowering its network to leave their mark on the world of real estate.
view -
Promoting Aluminum’s Sustainability Through Sports
B2 Awards August 12, 2021Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.
view -
Publicis Sapient Brand Launch
B2 Awards August 12, 2021“Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.
view -
Put the “U” Back in Syrac_se
B2 Awards August 12, 2021The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.
view -
Ready For Virtually Anything
B2 Awards August 12, 2021Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.
view -
RealVitalize Sales Materials
B2 Awards August 12, 2021Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.
view -
Recruiting Health Care Workers with the “Caring Gene”
B2 Awards August 12, 2021Iroquois Healthcare Association promoted recruitment for nursing homes/long-term care facilities by appealing to people with an instinct to care for others.
view -
Rise Interactive Drives Revenue with Account-Based Marketing
B2 Awards August 12, 2021Rise Interactive used account-based marketing supported by a rich portfolio of content to pursue clients.
view -
ROI Calculators
B2 Awards August 12, 2021Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.
view