Case Studies

Drinkworks Home Bar by Keurig
REGGIE Awards May 15, 2019
Drinkworks Home Bar by Keurig is a new-to-market, single-serve appliance to make pod-based alcoholic beverages that redefines how people engage with alcohol at home.
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Dunkin’ Go2s for Go-Getters
REGGIE Awards May 15, 2019
Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.
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Engaging Micro-Influencers to Fight Color Paralysis
REGGIE Awards May 15, 2019
To help customers overwhelmed by paint color options, Behr created a four-part live social media event where experts and micro-influencers gave personalized recommendations to DIYers.
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Four New Diet Coke Flavors
REGGIE Awards May 15, 2019
To appeal to millennials’ desire for culinary adventure, Diet Coke created several new flavors.
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Giving in to Blue Bunny Ice Cream
REGGIE Awards May 15, 2019
The “Give in to the Bunny” campaign launched a fun movement that brought Blue Bunny ice cream back into adult lives.
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Glad Presents: Torture Tests
REGGIE Awards May 15, 2019
Glad put its premium tier trash bag through the toughest test possible to demonstrate the product’s strength and reliability.
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Go #2
REGGIE Awards May 15, 2019
P&G’s business challenge was driving Amazon sales of P&G products around the time of the Super Bowl.
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How Chilly Cow Challenged the Health Craze with Its Ice Cream
REGGIE Awards May 15, 2019
Chilly Cow launched its new low-calorie ice cream with a mission to convince consumers to try its product and “save” health-conscious consumers depriving themselves of delicious treats.
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It’s a Wonderful Lifetime with OREO
REGGIE Awards May 15, 2019
After a successful joint campaign between A+E Networks and Mondelēz’s OREO, the OREO Music Box sold out almost immediately following the premiere of Lifetime’s holiday movie, A Twist of Christmas, where the product was featured.
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Living Wine Labels
REGGIE Awards May 15, 2019
Treasury Wine Estates developed an AR app that turned its wine labels into storytelling devices.
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Make Every Sip Count
REGGIE Awards May 15, 2019
Coca-Cola, Family Dollar, and the Boys and Girls Clubs of America came together to create a program called “Make Every Sip Count” to drive shopper loyalty and give back to the community by empowering the next generation of youth.
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Mondelēz International Lowes Foods Pair Your RITZ
REGGIE Awards May 15, 2019
RITZ Crackers had to find a way to authentically connect with Lowes Foods shoppers.
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Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart
REGGIE Awards May 15, 2019
Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.
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Only Vegas Moments
REGGIE Awards May 15, 2019
An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.
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OREO, Target, and Influencer Marketing
REGGIE Awards May 15, 2019
OREO capitalized on its partnerships with Target and a social media influencer to drive sales of three new cookie flavors.
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Pretty: A Children’s Book for Girls
REGGIE Awards May 15, 2019
Girls Inc. of Metro Denver set out to reach young girls with a central message that who you are is more important than how you look.
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Rémy Martin Producer Series, Season 5 “The Co-Sign”
REGGIE Awards May 15, 2019
To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.
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Rise of the Teenage Mutant Ninja Turtles Launch Campaign
REGGIE Awards May 15, 2019
Nickelodeon generated interest in Rise of the Teenage Mutant Ninja Turtles by appealing not only to kids, but also to their parents, who had been familiar with an earlier incarnation of the franchise.
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Screens Up
REGGIE Awards May 15, 2019
Nickelodeon’s app, Screens Up, allows fans to experience TV through eye-popping AR experiences that play concurrently with Nickelodeon linear programming.
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State Farm Neighborhood of Good Music Festival Experience
REGGIE Awards May 15, 2019
State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.
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